Business Advice

How Professional Sign Installation Can Boost Your Business

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There’s a popular saying that first impression matters. This saying takes even more significance when considering how competitive today’s business environment is.

As a brand seeking to capture your share of this competitive market, an efficient way to grab attention and communicate your essence is through professionally installed signage.

Depending on the nature of your business, there are various ways to achieve this. It could be through a striking storefront sign or an informative interior display. It could also be through an eye-catching vehicle wrap. The key message here is that the right signage can critically impact your business’s visibility, credibility, and success.

Complete Projects WA, a top provider of professional sign installation services in Western Australia, aptly understands how powerful and effective signage can be.

Located in Wangara WA, the company has been helping clients across the region including, Hospitals, Nursing Homes, Shopping Centres, Schools, Residential and Commercial Outlets, and the Government to enhance their brand presence through well-designed and installed signs for over 25 years.

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Business Advice

5 Reasons That Could Mean Your Office Carpets Need Cleaning More Frequently

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Offices come in all sizes and types, and the number of people who will work or pass through them each day will differ too, but one thing many of them have in common is their need for office carpet cleaning if what is on the floor is carpet rather than tiles.

For those offices that have carpets, we assume that the management of that business has in place some process for the carpets to be cleaned.

This could be internal cleaning staff, but the best option by far is to hire a professional carpet cleaning company to care for the carpets with regular expert cleaning.

In many cases, there will be an agreement in place as to how often the various carpet cleaning processes take place. Vacuuming could be done daily, whereas deep cleaning, such as shampooing, takes place every two weeks or monthly.

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Business Advice

Team Building Ideas That Do Not Require A Lot Of Time

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Team Building Ideas That Do Not Require A Lot Of Time

One of the most common reasons why those who lead teams do not implement any team-building ideas is that they do not have enough time.

This is truly unfortunate and a missed opportunity to create teams that are bonded and will go the extra mile for their teammates, regardless of the scenario.

The question must be that if you are a team leader who does not believe they have the time for team building, how much of an advantage is that giving to your competitors whose team leaders, managers, and coaches have managed to found the time for building their teams?

The answer to that is a huge advantage, but it need not be that way.

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Business Advice

Simple Tactics To Ensure Patients Give Your Dental Practice Positive Reviews Online

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It does not take much insight to know that a dentist getting negative reviews has a considerable disadvantage over a dentist with almost all positive reviews.

The reason for someone posting a negative review of a dental practice may not always relate to the dentist’s work. Still, it could relate to other matters, such as long appointment wait times or a lack of attentiveness from the dental receptionist.

Dentists know that their dental practice and its viability greatly depend on their skills and expertise and how these influence a patient’s opinion of them.

They also know that most of these opinions tend to appear online on websites such as Google in the form of reviews and testimonials, so ensuring your patients have a positive experience is essential.

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Online Business

How Local Dental Practices Can Use SEO To Boost Their Rankings On Google

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One of the disadvantages that small businesses, including local dental practices, is they often do not have the resources, including the financial resources, to compete with larger businesses that have corporate funding and investors behind them. This is at its most obvious when you consider the amounts large businesses have to spend on their marketing compared to smaller, local businesses.

If you have a local dental practice, it might be that some of the dental practices that operate in your area come under the umbrella of corporate dentistry and it, therefore, means that they have far greater amounts to spend on marketing themselves to gain new patients. What that can mean is through the natural reduction in patient numbers through those moving away or passing away, you may struggle to replace them.

You do not need to be a business guru to fathom that, if your dental practice’s patient numbers are reducing, its revenue, profitability, and even sustainability are all at risk. This creates the need to seek other ways to compete within your local marketplace and, thankfully, there are several, but the most effective is often search engine optimisation, aka SEO.

SEO is the practice of optimising a business website so that it can rank highly on search engines when internet users are searching for the product or service that this business offers. For example, if someone has just moved into your town and is seeking to register with a dentist from Dental O So Gentle for dental implants, you want your dental practice’s website to be one of the first they see when the search results appear.

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Business Advice

How To Ensure You Choose The Correct Actuarial Service For Your Financial Needs

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7 Steps Of Investment Planning For Business Owners

Any time when you are assessing and planning your finances will often mean you turn to experts and professionals for advice and help, such as an accountant or tax advisor, and in many scenarios, you may also require actuarial services from a company such as actuary.com.au.

Not everyone is aware of or even understands what an actuary does, so here are the basics.

The simplest way to describe what an actuary does is to say they are a risk assessor. However, how they undertake that role is at a far higher level of detail and analysis than that of most risk assessments.

The reason for that is that the risks they evaluate relate mainly to financial risks, and therefore the accuracy of the risks they determine is extremely important.

How actuaries determine risks includes looking at data, researching past events, creating mathematical models to evaluate risks, and calling upon their knowledge and experience to produce their conclusions.

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SEO

10 SEO Tips Every Business With A Website Should Follow

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7 Steps Of Investment Planning For Business Owners

One of the many aspects of marketing that confuses lots of business owners who have websites is search engine optimisation aka SEO.

SEO is the means of optimising ranking factors related to your website so that Google moves your website’s ranking upwards, and ideally to page #1 of their search results.

The benefit of doing so is that the amount of organic traffic that you can acquire by being on page #1, and especially the top 3 positions of that page, is way more than you could ever hope to achieve if ranked on any other page.

Data shows that for any given search term the traffic generated from page #1 is 95% of the total, with just 5% for all the other pages, so you can see why being on page #1 is essential.

You can gain first-page rankings in several ways and the option many business owners opt for is hiring an SEO agency who have experts in optimising websites for higher rankings.

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Online Business

10 Business Books Every Lawyer Should Read

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10 Business Books Every Lawyer Should Read

Throughout their life and career, lawyers read copious amounts, whether they are family lawyers, divorce lawyers or commercial lawyers etc.

Lawyers not only have to read countless books to gain the necessary qualifications to work within their profession, but their daily work schedule also requires them to read legal documents, interview transcripts, case law, and new legislation as it is passed.

That they read a lot is not in question, but what we want to consider here is what other reading material family lawyers should read.

In particular, we are going to suggest several books which we recommend they read, not specifically concerning family law, but more applicable to the running of their family lawyers business.

Several of these ten books are business-related but there are also personal development books offering excellent guidance.

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Online Business

How SEO Can Take Your Business to New Heights of Success

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When it comes to digital marketing, a crucial aspect for the imminent success of a website, business, or e-commerce store is the SEO strategy.

Search Engine Optimization (SEO) is the actions and steps that improve the visibility of a web page or website in the search engine’s unpaid results.

This is also known as organic or natural SEO.

SEO incorporates technical elements and creative elements that improve search engine ranking, boost traffic, and drive awareness.

Let’s look at ways SEO helps drive business success online that can translate to real-time growth!

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Business Advice

5 Advantages Of Advertising Your Business Using PPC Ads

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5 Advantages Of Advertising Your Business Using PPC Ads

One of the huge benefits that the internet has given businesses is a means to create a digital marketing campaign that does not require an advertising budget.

Although there may be costs associated with having a digital marketing agency create and implement such a campaign, thereafter the organic traffic which is created and visits their website, is bereft of any ad costs.

That model might suit lots of businesses, however, just as in the offline world, the online world also offers paid advertising opportunities to businesses.

A recent digital marketing survey showed that the amount spent on online paid advertising is almost the equivalent of 1 billion Australian dollars annually and that online paid ads account for over 60% of the total of all advertising expenditure

So, it is clear paid ads play a significant role in the digital marketing plans of businesses, and if your business is not currently using online pad ads, we appreciate there could be many reasons for that.

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Business Advice

Why An Employer Supporting Employees With Drug Addiction Benefits Their Business

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Why An Employer Supporting Employees With Drug Addiction Benefits Their Business

As an employer, you will be aware that there are many actions that you can take that benefit your business, but one such action which may not have been at the forefront of your thoughts is the help you provide to an employee who requires drug rehab.

Discovering that an employee has a drug addiction, such as an ice addiction, either via an internal investigation or by that individual approaching you and admitting they have a drug addiction throws up many questions,  ​which can include,

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Business Advice

How Incentives Can Boost Customer Reviews Of Your Landscaping Business

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How-Incentives-Can-Boost-Customer-Reviews-Of-Your-Landscaping-Business

Before any landscaping business start panicking having read the title of this post, we must stress from the outset that what were are not talking about here is paying clients for reviews. That practice has long been frowned upon to the extent that many governments are considering making it illegal for a business to pay someone for a positive, and patently false, review of their products or services.

So, if not paying clients for reviews, what do we mean when say incentivising them? What we referring to is giving customers a reason or an encouragement to write the review by giving them an incentive, and this includes a financial one. Note, there is a huge difference between an incentive such as a special offer or promotion, and simply paying for reviews.

Customer Review Incentivisation

Many products and services are reviewed by people who are first given them for free, so this practice is well-founded, albeit it still has its critics. A prime example (no pun intended) is Amazon where there are so-called professional reviewers who write unbiased reviews on products that they are sent free of charge.

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Business Advice

Why Using Online Accounting Services Can Positively Impact A Landscaping Business

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Why Using Online Accounting Services Can Positively Impact A Landscaping Business

Businesses that hope to be profitable must recognize the many online services and applications that can help them, including landscapers who run their businesses.  

Landscaping experts from intreeglandscapes.com.au advise that although much of their work is done in the offline world, and specifically in gardens, that does not obscure the fact that they can run their business more efficiently and thus help to make it more profitable if they take advantage of the many online business services that exist.

One such service that not just landscapers but every type of business can benefit from is online accounting. We have to add this is not where you have an accountant sitting online and manually completing your accounts.

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Branding

5 Benefits Of Branding Your Dental Practice Effectively

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In the commercial world, branding plays a huge role in the way in which a business develops and is perceived, and that concept applies as much to dentists as it would any other type of business.

It might not at first seem that the world of tooth extractions, dental implants and fillings is one in which marketing, and especially branding, would have much focus, however, if any dental practice is to remain successful, its owners must consider it.

The reason we say that is in any industry or market sector, the norm is that those businesses which put some emphasis upon marketing themselves are the ones that are the most stable, the most profitable, and have the best opportunities to expand.

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Business Advice

7 Online Tools And Services That Can Massively Improve Your Landscaping Business

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7 Online Tools And Services That Can Massively Improve Your Landscaping Business

For any landscape architect reading this, when the word “tools” get mentioned your first thought is doubtless of those tools which you use for the construction and maintenance of the landscaping designs you are responsible for. However, when it comes to running your landscaping business, we doubt a lawnmower, cement mixer or power drill will be what you need.

As important as those tools are, the sorts of tools we are referring to are the ones that allow landscaping business owners to more effectively, run, market, and manage their business. Here are seven such tools and services we believe will enhance any landscaping business plus specific examples of each type.

Project Management – Examples: Asana, Trello, Podio

No matter how big or how small any landscaping project is, it will be better run, and more likely to achieve all its objectives if it is managed using project management software. With this, everything you need to organise work, such as checklists, role allocation, deadlines, and relative contact details, for example, can all be accessed on a single platform.

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Business Advice

Why Dentists Should Opt For Custom Web Design Versus A Website Template

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Why Dentists Should Opt For Custom Web Design Versus A Website Template

Given that over two-thirds of their target audience is likely to be active users of the internet, it is abundantly clear that dentists should have a website to give them an online presence and to help promote their dental practice.

How to have a website built can differ, but not every way is suitable if a dental business wishes to attract new patients and be able to expand.

First, we advise dentists to not use the “Do-It-Yourself” approach. Dentists are experts at oral health not building websites, and just as you would never ask web designers to fill cavities or give dental implants, dentists are best served not building their own websites.

It might seem a cheaper option, but it will take longer, and the results will almost certainly be suboptimal.

Another option is to buy a template to either try to build a website or to ask a freelancer to build it.

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Finance Advice

7 Steps Of Investment Planning For Business Owners

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7 Steps Of Investment Planning For Business Owners

As a business owner, you know as well as anyone that success requires careful planning and a process being implemented and followed that makes sense.

If we take that same principle into the world of investment planning, a financial planner will almost certainly be telling their clients that to realise a decent return on their investment, the same need for planning and a logical series of steps is just as important.

To take that a stage further you need to consider how you, as a business owner, might wish to take the same sound principles you follow when running your business and apply them to your investment planning.

The solution is simple and that is to follow the seven steps we have outlined for you below.

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Business Advice

4 Types of Commercial Deep Cleaning Services And How They Can Benefit Your Business

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4 Types of Commercial Deep Cleaning Services And How They Can Benefit Your Business

If you have ever discussed the cleaning needs of your business premises, it has most likely to have been done with a commercial cleaning company.

Whilst using in-house cleaners that you have to employ directly can be sufficient, for business owners who want the best for their commercial premises, hiring the professionals to clean them regularly invariably produces the best results.

This brings us to discuss the different types of commercial cleaning that are available to businesses. At the basic level, you have cleaning that is regarded as routine which tends to be the regular daily cleaning that takes place.

What this entails will differ between business types and types of premises, but most likely it will include vacuuming, dusting, wiping surfaces, and thorough cleaning of specific areas such as the toilets.

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Business Advice

Fire Protection Equipment You Should Have In A Commercial Property

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Fire Protection Equipment You Should Have In A Commercial Property

If you own or manage any type of commercial property then much of the responsibility to ensure it is safe falls on your shoulders, which is why one of your tasks, if you have not already done so, will be to speak to your local fire services company.

They will be able to advise you on the regulations regarding fire safety and what the minimal requirements are with regards to fire protection equipment on the premises.

Of course, you always have the option to go above and beyond the minimum requirements and invest in additional fire safety and protection equipment. Not only does this greatly increase the fire safety levels in your premises, but as an employer, it demonstrates that you take the welfare of your employers seriously.

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Online Business

4 Cleaning Tips To Prolong The Life Of Your Office Carpets

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4 Cleaning Tips To Prolong The Life Of Your Office Carpets

Let’s face it, office carpets can be expensive, especially as they cover much larger areas of floor space compared to domestic carpets.

In addition, they often have to endure large amounts of foot traffic, to the extent that the amount of carpet cleaning they require is significant too, so hiring a commercial cleaners would be advised.

With all of that, it is little wonder that office carpets can wear quickly, and no sooner does it seem you have just bought an office carpet, then you need to fork out more to replace it.

With this in mind, we thought it would be useful to provide those of you responsible for the cleaning and maintenance of your office carpets with some top tips that can help prolong the life of your existing office carpets.

Here are 4 of those top tips.

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Online Business

Selecting a Web Design Service

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Web Design Service

Selecting a Web Design Service – Things to Consider
Here are a few things to consider before you hire a web designer.

Being one of the strongest tools for business, your website needs to be designed keeping in mind all the essential details of your company.

Therefore, it’s important to put in some efforts and do your research when choosing a designer for your website. You might consider buying a website instead of getting one designed for you.

However, this is quite risky. So getting your new responsive website designed by a professional is very important.

Let’s have a look at some of the main points to consider when selecting a web design service to make your website attractive.

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Online Business

Common Web Design Mistakes to Avoid

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Common Web Design Mistakes to Avoid

Website Design experts tell us that websites are now clearly the most clear ‘digital handshake’ that a business can make with their customers and potential customers.

But because they are still new for a lot of business owners, the focus on them isn’t as great as it could be.

And that means that many websites and businesses are making simple, but avoidable mistakes in their web design. Ironing out these errors can go a long way towards:

  • Having a more effective website
  • Driving more leads
  • Getting more calls and appointments, and,
  • Ultimately, winning more work and growing your revenue.

To show you some of the ‘quick wins’ you can get on to today, we’ve created a short checklist to work through with your own website.

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eCommerce

The Cost and Issues of Setting up An Ecommerce Business

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Setting up an ecommerce business is a tough task, one which involves a lot of effort and detailed technical knowledge from professional web designers to make sure that you are able to offer a great user experience to customers and ensure good sales volume. With the trend of online buying reaching its pinnacle in the industry, you would definitely want to be at the top of your game and offer a user-friendly e-commerce service to online customers to have them come back for more!

However, while an e-commerce start-up involves a lot of work and planning, there are a lot of costs and expenses linked to the job as well. While every business has a budget, the technical aspect of an ecommerce enterprise necessitates you to have a very clear idea of what you intend to spend for setting up a start-up in the competitive industry.

Besides the costs, there are a number of other issues which you should resolve beforehand, before you set up your ecommerce services. Following are a few essential costs and issues that are linked with your ecommerce start-up.

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Starting a Business

How To Involve Your Staff In An Office Relocation

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Office Relocation

Office relocation is typically something which occurs due to a business changing.

Whether your office relocation is due to downsizing, expansion, or a part of your business strategy to be located nearer to your customers it is important to make sure your staff are involved, well informed, and that their input is taken into consideration.

For this, you need to establish open communication to get their opinions regarding the relocation and anything related to it. Get them involved from the beginning by asking them their thoughts about what new offices you should move to.

The more you take their suggestions into consideration they more committed and helpful they will be when the relocation with the help of experienced office relocators – actually takes place.

In addition, the more your employees are involved in the relocation, you may even see greater levels of productivity leading up to it, their new office.

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Starting a Business

How to Register Your Business

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Register your Business

Starting a business in Australia has become easier than ever. Economic growth and saturation of the market has allowed Australian Securities & Investments Commission (ASIC) to make the process easier for potential business owners. However, before incorporating your business and registering the name, you need to make sure that you are eligible to start, operate, and manage a business in Australia.

There are four business structures in Australia that you can choose from when starting your online business, namely sole trader, partnership, company, and trust. Generally speaking, a person is automatically disqualified from starting and managing a business if the person:

  • Is bankrupt
  • Is convicted for offences under s206B of the Corporations Act
  • Is convicted for offences under s32(1) of Business Names Registration Act

Once you have checked if you are eligible to start a business, and understand employment laws for business – the next step is to register the business name. Remember that managing a business while being disqualified to do so is a criminal offense. If you have any questions, contact a qualified criminal lawyer.

Register Your Business

Once you have found out all the information related to starting a new business in Australia, the first step towards doing so is to register a company name. The company name allows you to hold exclusive rights to the name you choose in Australia without having to file for registration in each state.

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