Business Advice

How Professional Sign Installation Can Boost Your Business

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There’s a popular saying that first impression matters. This saying takes even more significance when considering how competitive today’s business environment is. As a brand seeking to capture your share of this competitive market, an efficient way to grab attention and communicate your essence is through professionally installed signage.

Depending on the nature of your business, there are various ways to achieve this. It could be through a striking storefront sign or an informative interior display. It could also be through an eye-catching vehicle wrap. The key message here is that the right signage can critically impact your business’s visibility, credibility, and success.

Complete Projects WA, a top provider of professional sign installation services in Western Australia, aptly understands how powerful and effective signage can be. Located in Wangara WA, the company has been helping clients across the region including, Hospitals, Nursing Homes, Shopping Centres, Schools, Residential and Commercial Outlets, and the Government to enhance their brand presence through well-designed and installed signs for over 25 years.

But, how important are signages for businesses?

Today, we will walk you through how professional sign installation can boost your business. We will also look at the various types of business signs, the benefits of A professional installation, and much more.

The goal is to provide you with as much credible information as possible to help you determine if you need to invest in signage. To start with, the reason some people question the impact of signage is that they do not recognise its psychological edge.

Do signages actually have a psychological effect? If they do, how significant is this factor?

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Business Advice

5 Reasons That Could Mean Your Office Carpets Need Cleaning More Frequently

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Offices come in all sizes and types, and the number of people who will work or pass through them each day will differ too, but one thing many of them have in common is their need for office carpet cleaning if what is on the floor is carpet rather than tiles. For those offices that have carpets, we assume that the management of that business has in place some process for the carpets to be cleaned.

This could be internal cleaning staff, but the best option by far is to hire a professional carpet cleaning company to care for the carpets with regular expert cleaning. In many cases, there will be an agreement in place as to how often the various carpet cleaning processes take place. Vacuuming could be done daily, whereas deep cleaning, such as shampooing, takes place every two weeks or monthly.

What is likely to happen is that the business and carpet cleaning company will agree for inspections to take place to assess the work and also determine if the frequency of cleaning is sufficient. On the point regarding frequency, certain events and changes can take place within an office which is a reason for the time between full-scale carpet cleans to be reduced. To give you some idea of what these reasons might be, here are five of the most common ones.

Increased Foot Traffic

Much of the dirt and grime that finds its way into the fibres of an office carpet comes from the shoes of those who walk on that carpet. It should be noted that carpets also suffer from hair, dandruff, and dead skin cells that all come from humans too. Should the number of people who are walking on the carpets increase, then it follows that carpets are going to become grubbier quicker and thus require cleaning more often.

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Business Advice

Team Building Ideas That Do Not Require A Lot Of Time

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Team Building Ideas That Do Not Require A Lot Of Time

One of the most common reasons why those who lead teams do not implement any team-building ideas is that they do not have enough time. This is truly unfortunate and a missed opportunity to create teams that are bonded and will go the extra mile for their teammates, regardless of the scenario.

The question must be that if you are a team leader who does not believe they have the time for team building, how much of an advantage is that giving to your competitors whose team leaders, managers, and coaches have managed to found the time for building their teams?

The answer to that is a huge advantage, but it need not be that way. The fact is that even for those of you who genuinely have few opportunities to build your teams, particularly with regard to time, there are several team-building ideas you can still employ. At most, these require no more than 30 minutes, and in some cases can be done in less than 10. Do you think you can spare just 10 minutes to make your team a better one?

We hope so, and so here are some quick team building ideas from www.teamworksdevelopment.com.au that do not require a lot of time…

Better Or Worse

Time: 20 minutes

Split the group into teams of four or five people and then show everyone four very different objects. One example would be a drumstick, a frying pan, a baseball cap, and a cuddly toy. Now you give them a scenario and ask the teams to rank each of the objects in the order that they would be the most useful and why.

The scenarios can be as silly and weird as you like so ‘You are saving the world from an alien invasion’, and ‘You are alone in a train carriage with an escaped gorilla’ are perfect as they require high levels of creativity to resolve.

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Business Advice

Simple Tactics To Ensure Patients Give Your Dental Practice Positive Reviews Online

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It does not take much insight to know that a dentist getting negative reviews has a considerable disadvantage over a dentist with almost all positive reviews. The reason for someone posting a negative review of a dental practice may not always relate to the dentist’s work. Still, it could relate to other matters, such as long appointment wait times or a lack of attentiveness from the dental receptionist.

Dentists know that their dental practice and its viability greatly depend on their skills and expertise and how these influence a patient’s opinion of them. They also know that most of these opinions tend to appear online on websites such as Google in the form of reviews and testimonials, so ensuring your patients have a positive experience is essential.

This boils down to the fact that a dental practice needs positive reviews, and it is often the case that it will be deserving of them due to the high levels of service given by all who work there. However, suppose that dental practice does nothing to encourage its many satisfied patients to post positive reviews. In that case, they will never be published, which is even more unacceptable than getting negative reviews.

Doubtless, dentists are highly skilled and dedicated to looking after their patients to the highest degree. Similarly, receptionists and other staff, such as dental nurses, may also pride themselves on their professionalism, patient care, and service level. It is passed on to others who hear about it via positive reviews.

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Online Business

How Local Dental Practices Can Use SEO To Boost Their Rankings On Google

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One of the disadvantages that small businesses, including local dental practices, is they often do not have the resources, including the financial resources, to compete with larger businesses that have corporate funding and investors behind them. This is at its most obvious when you consider the amounts large businesses have to spend on their marketing compared to smaller, local businesses.

If you have a local dental practice, it might be that some of the dental practices that operate in your area come under the umbrella of corporate dentistry and it, therefore, means that they have far greater amounts to spend on marketing themselves to gain new patients. What that can mean is through the natural reduction in patient numbers through those moving away or passing away, you may struggle to replace them.

You do not need to be a business guru to fathom that, if your dental practice’s patient numbers are reducing, its revenue, profitability, and even sustainability are all at risk. This creates the need to seek other ways to compete within your local marketplace and, thankfully, there are several, but the most effective is often search engine optimisation, aka SEO.

SEO is the practice of optimising a business website so that it can rank highly on search engines when internet users are searching for the product or service that this business offers. For example, if someone has just moved into your town and is seeking to register with a dentist from Dental O So Gentle for dental implants, you want your dental practice’s website to be one of the first they see when the search results appear.

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Business Advice

How To Ensure You Choose The Correct Actuarial Service For Your Financial Needs

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7 Steps Of Investment Planning For Business Owners

Any time when you are assessing and planning your finances will often mean you turn to experts and professionals for advice and help, such as an accountant or tax advisor, and in many scenarios, you may also require actuarial services from a company such as actuary.com.au.

Not everyone is aware of or even understands what an actuary does, so here are the basics. The simplest way to describe what an actuary does is to say they are a risk assessor. However, how they undertake that role is at a far higher level of detail and analysis than that of most risk assessments.

The reason for that is that the risks they evaluate relate mainly to financial risks, and therefore the accuracy of the risks they determine is extremely important. How actuaries determine risks includes looking at data, researching past events, creating mathematical models to evaluate risks, and calling upon their knowledge and experience to produce their conclusions.

They can then provide those conclusions to their clients which can include both commercial enterprises and individuals. Whether you are a business owner and fall into the first category, or a private citizen and are in the latter, choosing an actuarial service should be done with care, given that you may make several important decisions based upon their work. To assist you with that decision, here is some advice on how to choose the correct actuary for your financial needs.

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SEO

10 SEO Tips Every Business With A Website Should Follow

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7 Steps Of Investment Planning For Business Owners

One of the many aspects of marketing that confuses lots of business owners who have websites is search engine optimisation aka SEO. SEO is the means of optimising ranking factors related to your website so that Google moves your website’s ranking upwards, and ideally to page #1 of their search results.

The benefit of doing so is that the amount of organic traffic that you can acquire by being on page #1, and especially the top 3 positions of that page, is way more than you could ever hope to achieve if ranked on any other page. Data shows that for any given search term the traffic generated from page #1 is 95% of the total, with just 5% for all the other pages, so you can see why being on page #1 is essential.

You can gain first-page rankings in several ways and the option many business owners opt for is hiring an SEO agency who have experts in optimising websites for higher rankings. Their expertise is considerable, however, they do not work for nothing, and not every business is currently able to cover those fees, even if they know it would massively increase the traffic to and revenue from their website.

If you are in a similar position, it does not mean you cannot rank on page #1, it just means you have to do much of the SEO yourself. Some of it is straightforward, so if you want to get started, here are 10 SEO tips to improve your website’s rankings.

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Online Business

10 Business Books Every Lawyer Should Read

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10 Business Books Every Lawyer Should Read

Throughout their life and career, lawyers read copious amounts, whether they are family lawyers, divorce lawyers or commercial lawyers etc. Lawyers not only have to read countless books to gain the necessary qualifications to work within their profession, but their daily work schedule also requires them to read legal documents, interview transcripts, case law, and new legislation as it is passed.

That they read a lot is not in question, but what we want to consider here is what other reading material family lawyers should read. In particular, we are going to suggest several books which we recommend they read, not specifically concerning family law, but more applicable to the running of their family lawyers business. Several of these ten books are business-related but there are also personal development books offering excellent guidance.

Book #1 – The Personal MBA: Master The Art Of Business By Josh Kaufman:  Regarded as one of the most comprehensive business books ever written, it includes advice on marketing, business strategies, negotiation, and goal setting.

Book #2 – Like A Virgin: Secrets They Won’t Teach You At Business School By Richard Branson: Who better to take business advice from than someone whose business exploits have made him a billionaire? In this book, which is effectively an autobiography, Richard Branson shares the secrets of his phenomenal success.

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Online Business

How SEO Can Take Your Business to New Heights of Success

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When it comes to digital marketing, a crucial aspect for the imminent success of a website, business, or e-commerce store is the SEO strategy. Search Engine Optimization (SEO) is the actions and steps that improve the visibility of a web page or website in the search engine’s unpaid results. This is also known as organic or natural SEO.

SEO incorporates technical elements and creative elements that improve search engine ranking, boost traffic, and drive awareness. Let’s look at ways SEO helps drive business success online that can translate to real-time growth!

Traffic Potential

When your website, its pages, content, Meta data, and other elements are optimized for search engines like Google, Yahoo, and Bing, you will be awarded a higher ranking. Depending on the keywords used, your website or web pages may make it to the first page of search engine results. As a result, your visibility increases, which increases the potential of traffic.

Let’s say that you recently posted a blog on ‘How to Start a YouTube Channel’. Now practically speaking, your goal is to get this post on the first page of search engine results. Provided that you use the right keywords, Meta data and write a quality post, your post will stand out online and climb the search engine rankings ladder naturally.

Now when someone wants to start or know more about starting a YouTube channel, they will likely click on your link. If your content is relevant and exciting, expect the post to be shared on social media networks, which is widely regarded as the most qualitative measure of the success of a post. Over time, if you produce quality posts and optimize them for search engines, your website can leverage increased traffic and user activity, opening revenue-earning opportunities through advertisements and affiliate marketing.

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Business Advice

5 Advantages Of Advertising Your Business Using PPC Ads

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5 Advantages Of Advertising Your Business Using PPC Ads

One of the huge benefits that the internet has given businesses is a means to create a digital marketing campaign that does not require an advertising budget. Although there may be costs associated with having a digital marketing agency create and implement such a campaign, thereafter the organic traffic which is created and visits their website, is bereft of any ad costs.

That model might suit lots of businesses, however, just as in the offline world, the online world also offers paid advertising opportunities to businesses. A recent digital marketing survey showed that the amount spent on online paid advertising is almost the equivalent of 1 billion Australian dollars annually and that online paid ads account for over 60% of the total of all advertising expenditure

So, it is clear paid ads play a significant role in the digital marketing plans of businesses, and if your business is not currently using online pad ads, we appreciate there could be many reasons for that. You could be a new business, you might have tried previously but saw zero return, or you simply may have never considered the benefits of paid advertising before.

We hope to correct the latter, and also provide some positive reasons for other business owners to at least consider online paid advising, and in particular, pay per click (PPC) ads also known as Google Ads, which are by far the most popular online paid advertising model. The simple premise is that you create an ad, and only pay whenever someone clicks on it. The PPC advertising model has several advantages, and below we have highlighted the five which are most relevant.

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Business Advice

Why An Employer Supporting Employees With Drug Addiction Benefits Their Business

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Why An Employer Supporting Employees With Drug Addiction Benefits Their Business

As an employer, you will be aware that there are many actions that you can take that benefit your business, but one such action which may not have been at the forefront of your thoughts is the help you provide to an employee who requires drug rehab. Discovering that an employee has a drug addiction, such as an ice addiction, either via an internal investigation or by that individual approaching you and admitting they have a drug addiction throws up many questions,  ​which can include,

  • How long has their drug addiction existed?
  • Have they been taking drugs on the business premises?
  • Has it affected their work?
  • Are there other employees who may have a drug addiction?
  • Do I need to replace this employee?
  • Can I help this employee?
  • How do I help this employee
  • Is there a cost to the business?

One question that is not on that list, but is probably the main one to answer is “What Do I Do Next?”. This is what most employers will have going through their minds when drug addiction blight one of their employees. Presumably, your business will have a drugs policy that is available in employee handbooks. In most cases, you should refer to that policy for your next step.

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Business Advice

How Incentives Can Boost Customer Reviews Of Your Landscaping Business

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How-Incentives-Can-Boost-Customer-Reviews-Of-Your-Landscaping-Business

Before any landscaping business start panicking having read the title of this post, we must stress from the outset that what were are not talking about here is paying clients for reviews. That practice has long been frowned upon to the extent that many governments are considering making it illegal for a business to pay someone for a positive, and patently false, review of their products or services.

So, if not paying clients for reviews, what do we mean when say incentivising them? What we referring to is giving customers a reason or an encouragement to write the review by giving them an incentive, and this includes a financial one. Note, there is a huge difference between an incentive such as a special offer or promotion, and simply paying for reviews.

Customer Review Incentivisation

Many products and services are reviewed by people who are first given them for free, so this practice is well-founded, albeit it still has its critics. A prime example (no pun intended) is Amazon where there are so-called professional reviewers who write unbiased reviews on products that they are sent free of charge.

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Business Advice

Why Using Online Accounting Services Can Positively Impact A Landscaping Business

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Why Using Online Accounting Services Can Positively Impact A Landscaping Business

Businesses that hope to be profitable must recognize the many online services and applications that can help them, including landscapers who run their businesses.  Landscaping experts from intreeglandscapes.com.au advise that although much of their work is done in the offline world, and specifically in gardens, that does not obscure the fact that they can run their business more efficiently and thus help to make it more profitable if they take advantage of the many online business services that exist.

One such service that not just landscapers but every type of business can benefit from is online accounting. We have to add this is not where you have an accountant sitting online and manually completing your accounts. The online accounting we are referring to is software that can be accessed directly via the internet and into which you input all the financial data necessary to complete your accounts.

If you search online for “online accounting”, you will see page after page of results showing how popular it is. However, when choosing an online accounting service for your landscaping business, we recommend you take the time to research the ones that appeal to you most to ascertain if they provide what you need, are user-friendly, and the fees charged are reasonable.

As for why a landscaper would want to use online accounting, here are five simple but highly desirable benefits.

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Branding

5 Benefits Of Branding Your Dental Practice Effectively

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In the commercial world, branding plays a huge role in the way in which a business develops and is perceived, and that concept applies as much to Joodnalup dentists as it would any other type of business. It might not at first seem that the world of tooth extractions, dental implants and fillings is one in which marketing, and especially branding, would have much focus, however, if any dental practice is to remain successful, its owners must consider it.

The reason we say that is in any industry or market sector, the norm is that those businesses which put some emphasis upon marketing themselves are the ones that are the most stable, the most profitable, and have the best opportunities to expand. Those that pay scant attention to their marketing and branding are the ones who struggle and in the worst cases, go out of business altogether.

That scenario applies to dental practices and dental businesses, and what makes it all the more remarkable that many dentists do not focus on effective branding is that branding can generate so many benefits for it. Below are five of the most important of those benefits, and they are important as they can directly and positively impact its revenue and thus its long term profitability.

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Business Advice

7 Online Tools And Services That Can Massively Improve Your Landscaping Business

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7 Online Tools And Services That Can Massively Improve Your Landscaping Business

For any Sydney landscape architect reading this, when the word “tools” get mentioned your first thought is doubtless of those tools which you use for the construction and maintenance of the landscaping designs you are responsible for. However, when it comes to running your landscaping business, we doubt a lawnmower, cement mixer or power drill will be what you need.

As important as those tools are, the sorts of tools we are referring to are the ones that allow landscaping business owners to more effectively, run, market, and manage their business. Here are seven such tools and services we believe will enhance any landscaping business plus specific examples of each type.

Project Management – Examples: Asana, Trello, Podio

No matter how big or how small any landscaping project is, it will be better run, and more likely to achieve all its objectives if it is managed using project management software. With this, everything you need to organise work, such as checklists, role allocation, deadlines, and relative contact details, for example, can all be accessed on a single platform.

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Business Advice

Why Dentists Should Opt For Custom Web Design Versus A Website Template

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Why Dentists Should Opt For Custom Web Design Versus A Website Template

Given that over two-thirds of their target audience is likely to be active users of the internet, it is abundantly clear that dentists should have a website to give them an online presence and to help promote their dental practice. How to have a website built can differ, but not every way is suitable if a dental business wishes to attract new patients and be able to expand.

First, we advise dentists to not use the “Do-It-Yourself” approach. Dentists are experts at oral health not building websites, and just as you would never ask web designers to fill cavities or give dental implants, dentists are best served not building their own websites. It might seem a cheaper option, but it will take longer, and the results will almost certainly be suboptimal.

Another option is to buy a template to either try to build a website or to ask a freelancer to build it. Now, there are lots of excellent freelance web designers, but even here, the result is not going to be as good as if you follow the path that we suggest. That is to have a custom website designed and built by a professional web design agency. Here are 7 reasons why custom web design beats using a template every time.

It Is Unique: Why would you want a website for your dental practice that looks the same as others? Better to have a unique website that can be created for your objectives in a style and with functions that you believe will augment your website’s effectiveness.

You Can Brand Your Dental Practice: A huge benefit of a custom web design is that it can match and augment your dental business’s branding. By using brand-specific colours, logos, graphics and fonts, the whole website can make your brand stronger.

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Finance Advice

7 Steps Of Investment Planning For Business Owners

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7 Steps Of Investment Planning For Business Owners

As a business owner, you know as well as anyone that success requires careful planning and a process being implemented and followed that makes sense. If we take that same principle into the world of investment planning, a financial planner will almost certainly be telling their clients that to realise a decent return on their investment, the same need for planning and a logical series of steps is just as important.

To take that a stage further you need to consider how you, as a business owner, might wish to take the same sound principles you follow when running your business and apply them to your investment planning. The solution is simple and that is to follow the seven steps we have outlined for you below.

Evaluate Your Current Financial Position And Determine How Much You Have Available To Invest

Investment planning is going to be pointless if you do not know your starting position and by that, we mean knowing where your finances are currently. This will involve knowing what income from your business you can set aside for investing, what assets you may wish to sell to realise additional funds, and also what money you have available in saving accounts, for example.

Set Your Short, Medium, And Long Term Financial Goals

Numerous personal development quotes relate to not having goals and the problems that can create, and they equally apply to financial investing. That is a cue for you to take time to consider what you believe your short, medium, and long term financial goals are. By doing so, when you get to the point of choosing specific investments,  these goals will mean you make better choices.

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Business Advice

4 Types of Commercial Deep Cleaning Services And How They Can Benefit Your Business

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4 Types of Commercial Deep Cleaning Services And How They Can Benefit Your Business

If you have ever discussed the cleaning needs of your business premises, it has most likely to have been done with a commercial cleaning company. Whilst using in-house cleaners that you have to employ directly can be sufficient, for business owners who want the best for their commercial premises, hiring the professionals to clean them regularly invariably produces the best results.

This brings us to discuss the different types of commercial cleaning that are available to businesses. At the basic level, you have cleaning that is regarded as routine which tends to be the regular daily cleaning that takes place. What this entails will differ between business types and types of premises, but most likely it will include vacuuming, dusting, wiping surfaces, and thorough cleaning of specific areas such as the toilets.

Another level of commercial cleaning that commercial cleaning companies are often employed to carry out is deep cleaning. The term ‘deep’ does not refer to deep pile carpets or the basement offices, but instead to the intensity and the thoroughness of the clean. If we were to give you an analogy it could be compared to the spring clean that people do in their homes, where every nook and cranny is cleaned.

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Business Advice

Fire Protection Equipment You Should Have In A Commercial Property

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Fire Protection Equipment You Should Have In A Commercial Property

If you own or manage any type of commercial property then much of the responsibility to ensure it is safe falls on your shoulders, which is why one of your tasks, if you have not already done so, will be to speak to your local fire services company. They will be able to advise you on the regulations regarding fire safety and what the minimal requirements are with regards to fire protection equipment on the premises.

Of course, you always have the option to go above and beyond the minimum requirements and invest in additional fire safety and protection equipment. Not only does this greatly increase the fire safety levels in your premises, but as an employer, it demonstrates that you take the welfare of your employers seriously.

There is a long list of possible options, so we must stress that the ones we highlight are merely our suggestions and do not constitute any kind of definite regulatory advice or minimum legal requirement, both of which you must ascertain for yourself with regards to the commercial premises you are responsible for.

Fire Extinguishers

The type of property and the commercial activity which takes place will determine which types of fire extinguishers you need, and in particular what is necessary for the materials that are predominant inside those premises. As a minimum, you will have a red-banded water extinguisher which is suitable for most fires involving paper and wood.

You might choose to expand the types of fire extinguishers to include a Black Co2 extinguisher for electrical fires, and also the number of extinguishers, especially if the property has more than one room.

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Online Business

4 Cleaning Tips To Prolong The Life Of Your Office Carpets

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4 Cleaning Tips To Prolong The Life Of Your Office Carpets

Let’s face it, office carpets can be expensive, especially as they cover much larger areas of floor space compared to domestic carpets. In addition, they often have to endure large amounts of foot traffic, to the extent that the amount of carpet cleaning they require is significant too, so hiring a commercial cleaners would be advised.

With all of that, it is little wonder that office carpets can wear quickly, and no sooner does it seem you have just bought an office carpet, then you need to fork out more to replace it.

With this in mind, we thought it would be useful to provide those of you responsible for the cleaning and maintenance of your office carpets with some top tips that can help prolong the life of your existing office carpets. Here are 4 of those top tips.

#1 Produce A Cleaning And Maintenance Plan

Either randomly cleaning certain office carpets, or assuming that all areas of your office carpets require the same amount of cleaning is a haphazard way of going about it and does nothing to maximize the life of your office carpets. Instead, you should create a plan which takes account of the amount of foot traffic each area of the carpet has.

You should create a cleaning and maintenance plan for each area marked red, amber, and green based on those foot traffic levels and clean them accordingly with red receiving the most attention and green the least, This means each area receives the appropriate amount of care and helps keep the carpet wear more even.

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Online Business

Selecting a Web Design Service

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Web Design Service

Selecting a Web Design Service – Things to Consider
Here are a few things to consider before you hire a web designer. Being one of the strongest tools for business, your website needs to be designed keeping in mind all the essential details of your company. Therefore, it’s important to put in some efforts and do your research when choosing a designer for your website. You might consider buying a website instead of getting one designed for you. However, this is quite risky. So getting your new responsive website designed by a professional is very important.

Let’s have a look at some of the main points to consider when selecting a web design service to make your website attractive.

1. See If The Web Company Is Experienced Or Not

The first thing to check is the capability of the company you are considering to hire with your website’s design. This will be determined by the quality  of their past work. An established company with a work experience spanning over several years is an obvious choice in this regard. However, there are certain advantages of hiring a new company as well (they will be more eager to win you over as a customer and will be willing to go the extra mile). However, it is safer to go with someone who has worked on similar projects in the past and have a track record of successfully meeting deadlines and customer expectations.

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Online Business

Common Web Design Mistakes to Avoid

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Common Web Design Mistakes to Avoid

Website Design experts tell us that websites are now clearly the most clear ‘digital handshake’ that a business can make with their customers and potential customers. But because they are still new for a lot of business owners, the focus on them isn’t as great as it could be.

And that means that many websites and businesses are making simple, but avoidable mistakes in their web design. Ironing out these errors can go a long way towards:

  • Having a more effective website
  • Driving more leads
  • Getting more calls and appointments, and,
  • Ultimately, winning more work and growing your revenue.

To show you some of the ‘quick wins’ you can get on to today, we’ve created a short checklist to work through with your own website.

Be Clear in What You Want

We once reviewed one of the best pieces of business website writing we’d ever seen. It was interesting. It was insightful. It was even funny. But it went from being a 10/10 to a 7/10 for one reason: it didn’t have a call to action.

Every business has a call to action. It might be scheduling a free quote. It might be making an appointment to talk on the phone or via video chat. Or it might be scheduling a trial. But so many pieces of website writing lack this element.

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eCommerce

The Cost and Issues of Setting up An Ecommerce Business

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Setting up an ecommerce business is a tough task, one which involves a lot of effort and detailed technical knowledge from professional web designers to make sure that you are able to offer a great user experience to customers and ensure good sales volume. With the trend of online buying reaching its pinnacle in the industry, you would definitely want to be at the top of your game and offer a user-friendly e-commerce service to online customers to have them come back for more!

However, while an e-commerce start-up involves a lot of work and planning, there are a lot of costs and expenses linked to the job as well. While every business has a budget, the technical aspect of an ecommerce enterprise necessitates you to have a very clear idea of what you intend to spend for setting up a start-up in the competitive industry.

Besides the costs, there are a number of other issues which you should resolve beforehand, before you set up your ecommerce services. Following are a few essential costs and issues that are linked with your ecommerce start-up.

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Starting a Business

How To Involve Your Staff In An Office Relocation

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Office Relocation

Office relocation is typically something which occurs due to a business changing. Whether your office relocation is due to downsizing, expansion, or a part of your business strategy to be located nearer to your customers it is important to make sure your staff are involved, well informed, and that their input is taken into consideration.

For this, you need to establish open communication to get their opinions regarding the relocation and anything related to it. Get them involved from the beginning by asking them their thoughts about what new offices you should move to. The more you take their suggestions into consideration they more committed and helpful they will be when the relocation with the help of experienced office relocators – actually takes place.

In addition, the more your employees are involved in the relocation, you may even see greater levels of productivity leading up to it, their new office. It is highly likely that you end up getting some amazing ideas about how to further improve your office structure, layout, and organisational activities.

Another way to involve your team is to assign them tasks. Assess their strengths and assign their roles with respect to their skillsets. There are many tasks, such as supervising IT transfer, telecommunication setups, the layout of the office, setting up new filing systems. They may not physically do each of these themselves, but if they can oversee them, it will improve the relocation as whole.

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Starting a Business

How to Register Your Business

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Register your Business

Starting a business in Australia has become easier than ever. Economic growth and saturation of the market has allowed Australian Securities & Investments Commission (ASIC) to make the process easier for potential business owners. However, before incorporating your business and registering the name, you need to make sure that you are eligible to start, operate, and manage a business in Australia.

There are four business structures in Australia that you can choose from when starting your online business, namely sole trader, partnership, company, and trust. Generally speaking, a person is automatically disqualified from starting and managing a business if the person:

  • Is bankrupt
  • Is convicted for offences under s206B of the Corporations Act
  • Is convicted for offences under s32(1) of Business Names Registration Act

Once you have checked if you are eligible to start a business, and understand employment laws for business – the next step is to register the business name. Remember that managing a business while being disqualified to do so is a criminal offense. If you have any questions, contact a qualified criminal lawyer.

Register Your Business

Once you have found out all the information related to starting a new business in Australia, the first step towards doing so is to register a company name. The company name allows you to hold exclusive rights to the name you choose in Australia without having to file for registration in each state.

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Online Business

What is SEO?

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What is SEO

SEO, short for Search Engine Optimisation, is the process of attracting traffic from the ‘editorial’, ‘natural’, ‘organic’ or ‘free’ results from search engines.

According to SEO Perth, SEO developed into a marketing discipline and focuses on how to create more visible non-paid search engine results. To drive (online) traffic, improve result rankings and increase the awareness in search engines both, creative and technical aspects are involved.

While in some cases, it matters how other websites are linked to you on the web. In some cases, SEO involves making sure that the structure of your site is such that the search engines are able to understand it.

Search engine optimisation is not merely creating websites that are understood by the search engines. They also have to make the website better for their users.

Search engines such as Bing, Google, and Yahoo currently drive the highest percentage of web traffic. And these are still the most popular method used by internet users to navigate, despite there being traffic directed from social media.

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Business Security

Are Alarm Monitoring Systems Useful for My Business?

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Alarm Monitoring Systems

Businesses across Australia are turning to high-end alarm monitoring systems to secure their premises and reduce the risk of vandals and other intruders damaging assets or property. There are countless options available, but they all have the same purpose – to notify you or your security company when something’s wrong at your place of business.

However, a lot of businesses still underestimate the importance of alarm monitoring, and they tend to suffer as a result. With this in mind, we decided to put together this short guide outlining what alarm monitoring systems are, why they’re useful and why you should seriously consider installing one, in your business place, if you don’t already have one.

What Are Alarm Monitoring Systems?

To put it simply, an alarm monitoring system is any type of security system that includes ongoing monitoring to ensure your office is protected. In their simplest form, these involve simple security systems with motion detectors that are linked to a smartphone app or website. If an intruder or other issue is detected, you will receive real-time notifications.

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Legal Advice

4 Things to Think About When Making a Position Redundant

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unfair dismissal claim

One of the most important employer rights in Australia is the right to make a position redundant when it’s no longer needed. However, this has to be done carefully and within the scope of the law to ensure you don’t end up facing unlawful or unfair dismissal claim.

Unfortunately, redundancy can be a slightly complicated topic. Because of this, we’d recommend consulting with a lawyer or other legal professional if you’re considering making a position redundant. On top of this, we’ve put together the following list of the top four things to consider when making a position redundant to help you get started.

  1. Make Sure You Consider Redeployment

One of the major things you have to think about when you’re making a position redundant is whether or not you can redeploy the affected employee within your company. If at all possible, you have a legal requirement to offer affected employees another position, even if the position is significantly lower in the company hierarchy and pays much less. If you don’t you will likely end up facing an unfair dismissal claim.

  1. Provide Support Where Possible

If possible, you should provide support to employees who are going to lose their job due to a position being made redundant. While some people may prefer to be left alone, others will appreciate support in the form of:

  • Being allowed time off to attend job interviews.
  • Being assisted through some sort of redundancy program.
  • Providing help searching and applying for a new position.

Again, the better you treat people who are going to be made redundant, the less likely unfair dismissal claims are to arise.

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Online Business

3 SEO Mistakes You Could be Making

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SEO Mistakes

If you run or manage a website of any shape or form, you’ve probably heard of SEO. If you haven’t, you need to do some research and get familiar with at least basic SEO techniques, otherwise your search engine rankings will suffer.

With this in mind, I’ve put together a list of some of the most common SEO mistakes that inexperienced web developers and website owners tend to make. These can range from small mistakes that are easy to fix to large problems that could be severely impacting your site’s performance, and include:

  1. Failing To Use A Professional SEO Agency

Unless you have significant SEO training and experience, I’d always recommend at least consulting with a professional agency to make sure that you have a viable SEO strategy. Doing this should help you make sure that you’re getting the most out of your website.

Ultimately, SEO professionals can be expensive. However, the fact that they know exactly what they’re doing and how to do things will certainly work in your favour. If you try and take control of your own SEO, you will probably make mistakes, will be inefficient, and will take a lot more time to do things than you should.

A professional SEO agency who know all the SEO quirks won’t do this, and using one will free up your time, allowing you to take care of the things that you’re good at.
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Online Business

How Does Your Drug Rehab Social Media Strategy Impact SEO?

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Drug Rehab Social Media Strategy

Being active on social media is essential for the long term success of your drug rehab. Many potential clients will search for drug rehabs on Facebook and Twitter before contacting someone, which means that it is crucial for your social media pages to make a good first impression.

However, being active on social media goes beyond this. Some people will argue that your social media marketing and presence doesn’t affect your SEO rankings, but I disagree. In fact, I’d say that being active on platforms like Facebook and Twitter is one of the most efficient uses of your time. There are a wide range of ways that your drug rehab social media strategy can impact your SEO and your search engine rankings, including:

A Good Social Media Strategy Can Drive Traffic To Your Website

Google takes a lot of things into consideration when determining your search engine ranking. Visitor behaviour is just one of these things. If you can drive relevant, interested people to your website through your social media profiles, your SEO efforts will almost certainly be positively impacted.

Advice about SEO from Google suggest, interested visitors who click through from social media will be more likely to spend more time on your website, reading and engaging with the content that you have to offer. This will lower your bounce rate and increase your visitor retention time. Both of these things will help improve your SEO rankings.

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Legal Advice

Social Media Marketing For Law Firms

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Social Media Marketing

Family lawyers throughout Australia and the world are having trouble finding clients in an increasingly competitive environment. Although different marketing efforts – like social media marketing – can be effective, it is very important for you to understand how to use them properly before you start.

If you try and start marketing your law firm on social media without understanding what you’re doing, you will find that you are wasting your time, that you don’t get a whole lot of results, and that you may even end up building a poor image for your company.

Start By Creating Social Media Profiles

The first thing that you need to do when it comes to marketing your law firm on social media is to build strong profiles or pages. Make sure that you have a presence on the most popular platforms – including Facebook, Twitter, and LinkedIn. Make sure that you are consistent with your branding between platforms, and make sure that they all link back to your website and to each other where possible.

Post Interesting Content

One of the things that makes social media such a great marketing medium for law firms is that is allows you to get your name out there and to gain exposure. When done right, social media marketing can give you an advantage over your competitors – something that every lawyer wants, right?

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Legal Advice

Big Data and How It Affects Hiring

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Big Data Hiring

The hiring landscape is changing rapidly and corporate lawyers are feeling the impact. The environment is complicated and so are the tools that employers use to sift through mountains of resumes.  Time is short for most recruiting professionals and finding the best candidates has become increasingly competitive.  Often, it’s the first employer to find a candidate, and make an offer, that is able to recruit top talent.

So employers are rapidly turning to vast data stores and software to assist them in culling out the chaff and leaving only the desirable candidates behind.  Some refer to this as the “Big Data” movement.

What is driving the move to Big Data?  First, most candidate assessment tools are extremely old and outdated.  The software is based on decades-old assumptions and  processes and don’t take into account the way candidates want to find jobs and the way the modern workforce communicates and lives.

Additionally, the modern workplace has changed and the metrics we’ve typically used in the past to assess performance have changed.  Technology has changed what jobs demand, the work hours people choose, where they work from, etc.  Tradition tools aren’t equipped deal with these changes.

With recruitments, come dismissals. If you think you may have had an unfair dismissal, speak to your lawyer.

The workforce has changed as well.  Generations of workers have come and gone since recruiting tools were updated and the present generation operated on very different values, assumptions, and goals that workers in past eras.

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Finance Advice

What Types Of Super Funds Are Out There?

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Types Of Super Funds

When it comes to super, a lot of people don’t really know how their funds are being managed. Although most decent accountants can advise you on what you should be doing with your super, it is important to have a decent understanding of the Australian super system.

Although it is very difficult to access your super before you retire, you can choose how and where it is invested. If you have a substantial amount of super, then you should definitely consider looking into the types of super funds out there. Choosing one which suits your personal situation can cause your super account to grow substantially over time. Some of the more popular super fund options include:

My Super:

My super is a government run superannuation program designed to become the default fund for people working for new employers. It has relatively low fees when compared to most other types of funds, making it a good choice for people with low super balances. However, it only provides basic insurance cover and one investment plan.

Industry Super Funds:

Most industry super funds were developed by trade corporations or members of a specific industry to provide super investment services to workers in that industry. Most industry super funds work on a not for profit basis, which means that your fees are generally small. A lot of larger industry super funds are now open for public investment, and some people argue that they have higher returns than other types of fund. Note that investment options are usually limited to a few choices with industry funds.

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Legal Advice

How Lawyers Evaluate Contracts?

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Getting a lawyer’s insight before signing a contract is essential; whether it is a legal employment contract, a real estate contract, a license agreement, lease agreement, or mortgage. Many times, people overlook the basic details, and at times, even the contract and the country’s law contradict each other. To avoid problems like these, commercial lawyers can assist you in evaluating your contracts.

Following is how lawyers assess a document to make sure that the employer or any other contractor is not being extremely strict and putting your rights at stake, either during or after the employment.

Important Clauses
Before signing a contract, you need to make sure that it is stating all the important points and clauses that the employee discussed with you during the meeting; see this doc Australian Contract Law Reform. An effective contract highlights all the major details. For example, in some contracts, there is a mention of the time period it is applicable for and whether the contract is enforceable or not.

Additionally, when it comes to it, the document should mention clearly about exchanging certain items in place of others, as necessary. Formation of the contract cannot take place if the exchange is not valid or equal. This can also include a situation when the services that a person is providing are greater than their salary or at no salary at all. In this case, there is a lack of consideration, which makes it an illegal contract.

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Online Business

Everything You Need To Know About Internet Advertising

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Internet Advertising

Digital marketing is a complex field that involves both paid and free marketing strategies. Internet advertising is probably the most common form of paid digital marketing, and it comes in many forms.

Some types of internet advertising are very simple and involve little to no technical understanding. However, others are much more complicated and require someone with a lot of experience or training to get the most out of them. Understanding the types of internet marketing that are out there is the first step on the road to a successful business: choosing the right advertising streams for your needs is the second step.

Why should you use internet advertising?

A huge percentage of the world’s population use the internet every day, and this number is increasing rapidly as more and more people gain access to the internet, especially in developing countries.

It therefore makes sense to use some sort of internet advertising to promote your business. If you don’t, you are probably missing out on a potentially huge market. You may find it hard to compete with similar businesses who do use internet marketing strategies, and may have trouble building a successful enterprise.

What kinds of internet advertising exist?

With the help of experts, we found that there are a number of different types of mainstream internet advertising methods, including:

Search engine marketing (SEM):

Search Engine Marketing involves the use of very targeted keywords and short ads, usually placed at the top of search engine results. These are designed to drive interested people to your website, and are very useful for selecting the right audience, especially when used with large search engines like Google.

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