Being active on social media is essential for the long term success of your drug rehab. Many potential clients will search for drug rehabs on Facebook and Twitter before contacting someone, which means that it is crucial for your social media pages to make a good first impression.
However, being active on social media goes beyond this. Some people will argue that your social media marketing and presence doesn’t affect your SEO rankings, but I disagree. In fact, I’d say that being active on platforms like Facebook and Twitter is one of the most efficient uses of your time. There are a wide range of ways that your drug rehab social media strategy can impact your SEO and your search engine rankings, including:
A Good Social Media Strategy Can Drive Traffic To Your Website
Google takes a lot of things into consideration when determining your search engine ranking. Visitor behaviour is just one of these things. If you can drive relevant, interested people to your website through your social media profiles, your SEO efforts will almost certainly be positively impacted.
Advice about SEO from Google suggest, interested visitors who click through from social media will be more likely to spend more time on your website, reading and engaging with the content that you have to offer. This will lower your bounce rate and increase your visitor retention time. Both of these things will help improve your SEO rankings.
Good Social Media Profiles Can Rank Highly
Even if you’ve already got top spot in the search engine rankings tied up for your desired keywords, you should still work on your social media strategy. In some cases, it’s possible to take the top two or three spots for a particular keyword simply by making your social media portfolios rank.
This can help drive more visitors to your website. Instead of seeing your site at the top of the search engine rankings followed by a few of your competitor’s sites, people will see that you’ve taken the top few places. This can help give them confidence in your and your business, increasing your online presence and promoting your brand.
A Social Media Presence Directly Impacts Other Search Engines
Although Google is the main search engine in the modern world, there are others. Engines like Bing and Yahoo remain popular, while smaller search engines are popping up regularly.
Although your social media presence may only indirectly affect your Google rankings, is can directly affect your ranking with other search engines. This means that having an active social media presence can help push you to the top of the results pages for minor search engines, which can still drive a lot of traffic to your website!
Final Word
Social media is essential. The modern law business is competitive, and it can be hard to get an edge over other firms in your area. A strong social media presence can both drive more potential clients to your website and aid your SEO efforts. If you’re firm isn’t active on Facebook and Twitter, you need to change what you’re doing.