Online Business

How Local Dental Practices Can Use SEO To Boost Their Rankings On Google

Posted on

One of the disadvantages that small businesses, including local dental practices, is they often do not have the resources, including the financial resources, to compete with larger businesses that have corporate funding and investors behind them. This is at its most obvious when you consider the amounts large businesses have to spend on their marketing compared to smaller, local businesses.

If you have a local dental practice, it might be that some of the dental practices that operate in your area come under the umbrella of corporate dentistry and it, therefore, means that they have far greater amounts to spend on marketing themselves to gain new patients. What that can mean is through the natural reduction in patient numbers through those moving away or passing away, you may struggle to replace them.

You do not need to be a business guru to fathom that, if your dental practice’s patient numbers are reducing, its revenue, profitability, and even sustainability are all at risk. This creates the need to seek other ways to compete within your local marketplace and, thankfully, there are several, but the most effective is often search engine optimisation, aka SEO.

SEO is the practice of optimising a business website so that it can rank highly on search engines when internet users are searching for the product or service that this business offers. For example, if someone has just moved into your town and is seeking to register with a dentist from Dental O So Gentle for dental implants, you want your dental practice’s website to be one of the first they see when the search results appear.



10 SEO Tips Every Business With A Website Should Follow

Posted on
7 Steps Of Investment Planning For Business Owners

One of the many aspects of marketing that confuses lots of business owners who have websites is search engine optimisation aka SEO. SEO is the means of optimising ranking factors related to your website so that Google moves your website’s ranking upwards, and ideally to page #1 of their search results.

The benefit of doing so is that the amount of organic traffic that you can acquire by being on page #1, and especially the top 3 positions of that page, is way more than you could ever hope to achieve if ranked on any other page. Data shows that for any given search term the traffic generated from page #1 is 95% of the total, with just 5% for all the other pages, so you can see why being on page #1 is essential.

You can gain first-page rankings in several ways and the option many business owners opt for is hiring an SEO agency who have experts in optimising websites for higher rankings. Their expertise is considerable, however, they do not work for nothing, and not every business is currently able to cover those fees, even if they know it would massively increase the traffic to and revenue from their website.

If you are in a similar position, it does not mean you cannot rank on page #1, it just means you have to do much of the SEO yourself. Some of it is straightforward, so if you want to get started, here are 10 SEO tips to improve your website’s rankings.


Online Business

How SEO Can Take Your Business to New Heights of Success

Posted on

When it comes to digital marketing, a crucial aspect for the imminent success of a website, business, or e-commerce store is the SEO strategy. Search Engine Optimization (SEO) is the actions and steps that improve the visibility of a web page or website in the search engine’s unpaid results. This is also known as organic or natural SEO.

SEO incorporates technical elements and creative elements that improve search engine ranking, boost traffic, and drive awareness. Let’s look at ways SEO helps drive business success online that can translate to real-time growth!

Traffic Potential

When your website, its pages, content, Meta data, and other elements are optimized for search engines like Google, Yahoo, and Bing, you will be awarded a higher ranking. Depending on the keywords used, your website or web pages may make it to the first page of search engine results. As a result, your visibility increases, which increases the potential of traffic.

Let’s say that you recently posted a blog on ‘How to Start a YouTube Channel’. Now practically speaking, your goal is to get this post on the first page of search engine results. Provided that you use the right keywords, Meta data and write a quality post, your post will stand out online and climb the search engine rankings ladder naturally.

Now when someone wants to start or know more about starting a YouTube channel, they will likely click on your link. If your content is relevant and exciting, expect the post to be shared on social media networks, which is widely regarded as the most qualitative measure of the success of a post. Over time, if you produce quality posts and optimize them for search engines, your website can leverage increased traffic and user activity, opening revenue-earning opportunities through advertisements and affiliate marketing.


Online Business

What is SEO?

Posted on
What is SEO

SEO, short for Search Engine Optimisation, is the process of attracting traffic from the ‘editorial’, ‘natural’, ‘organic’ or ‘free’ results from search engines.

According to SEO Perth, SEO developed into a marketing discipline and focuses on how to create more visible non-paid search engine results. To drive (online) traffic, improve result rankings and increase the awareness in search engines both, creative and technical aspects are involved.

While in some cases, it matters how other websites are linked to you on the web. In some cases, SEO involves making sure that the structure of your site is such that the search engines are able to understand it.

Search engine optimisation is not merely creating websites that are understood by the search engines. They also have to make the website better for their users.

Search engines such as Bing, Google, and Yahoo currently drive the highest percentage of web traffic. And these are still the most popular method used by internet users to navigate, despite there being traffic directed from social media.


Online Business

3 SEO Mistakes You Could be Making

Posted on
SEO Mistakes

If you run or manage a website of any shape or form, you’ve probably heard of SEO. If you haven’t, you need to do some research and get familiar with at least basic SEO techniques, otherwise your search engine rankings will suffer.

With this in mind, I’ve put together a list of some of the most common SEO mistakes that inexperienced web developers and website owners tend to make. These can range from small mistakes that are easy to fix to large problems that could be severely impacting your site’s performance, and include:

  1. Failing To Use A Professional SEO Agency

Unless you have significant SEO training and experience, I’d always recommend at least consulting with a professional agency to make sure that you have a viable SEO strategy. Doing this should help you make sure that you’re getting the most out of your website.

Ultimately, SEO professionals can be expensive. However, the fact that they know exactly what they’re doing and how to do things will certainly work in your favour. If you try and take control of your own SEO, you will probably make mistakes, will be inefficient, and will take a lot more time to do things than you should.

A professional SEO agency who know all the SEO quirks won’t do this, and using one will free up your time, allowing you to take care of the things that you’re good at.