Business Advice

5 Advantages Of Advertising Your Business Using PPC Ads

5 Advantages Of Advertising Your Business Using PPC Ads

One of the huge benefits that the internet has given businesses is a means to create a digital marketing campaign that does not require an advertising budget. Although there may be costs associated with having a digital marketing agency create and implement such a campaign, thereafter the organic traffic which is created and visits their website, is bereft of any ad costs.

That model might suit lots of businesses, however, just as in the offline world, the online world also offers paid advertising opportunities to businesses. A recent digital marketing survey showed that the amount spent on online paid advertising is almost the equivalent of 1 billion Australian dollars annually and that online paid ads account for over 60% of the total of all advertising expenditure

So, it is clear paid ads play a significant role in the digital marketing plans of businesses, and if your business is not currently using online pad ads, we appreciate there could be many reasons for that. You could be a new business, you might have tried previously but saw zero return, or you simply may have never considered the benefits of paid advertising before.

We hope to correct the latter, and also provide some positive reasons for other business owners to at least consider online paid advising, and in particular, pay per click (PPC) ads also known as Google Ads, which are by far the most popular online paid advertising model. The simple premise is that you create an ad, and only pay whenever someone clicks on it. The PPC advertising model has several advantages, and below we have highlighted the five which are most relevant.

#1 – Ads Can Go Live Quickly: Not every ad campaign needs months of planning. Often an unexpected promotional opportunity arises and thus PPC ads are ideal because they can be created and go live within hours. Also, if you need a quick injection of traffic to your website, PPC ads can create this.

#2 – Pinpoint Targeting Of Your Ideal Audience: Many advertising channels, including some online ones, provide little or no means of targeting thus you live in hope that someone who might be interested in your products sees it. With PPC ads, the ability to specify exactly which people see ads based on likes and location, for example, helps PPC ads convert so much better.

#3 – Every Part Of Your Ad Can Be Optimised: Different PPC ad platforms have different elements within their ads such as images, videos, or the number of text characters. Notwithstanding these differences, what they all have in common is the means for you to optimise each individual element of the ad you are creating to enhance its appeal, engagement level, and conversion rate.

#4 – You Are In Complete Control Of Your Ad Spend: One of the characteristics of PPC ads most favoured by business owners is that they have total control over how much they spend. This can be segmented into the total spend for the campaign, how much is allocated to each ad, the daily ad spend, and right down to the maximum amount that is bid for each click of the ad.

#5 – Exceptional Analytics: No matter which element of your ad you wish to improve or optimise, you can be sure that the PPC ad platform you are using has data that can help you do so. PPC advertising has exceptional analytics, and it means that those who advertise can improve the performance of their ads continuously.