One of the many aspects of marketing that confuses lots of business owners who have websites is search engine optimisation aka SEO. SEO is the means of optimising ranking factors related to your website so that Google moves your website’s ranking upwards, and ideally to page #1 of their search results.
The benefit of doing so is that the amount of organic traffic that you can acquire by being on page #1, and especially the top 3 positions of that page, is way more than you could ever hope to achieve if ranked on any other page. Data shows that for any given search term the traffic generated from page #1 is 95% of the total, with just 5% for all the other pages, so you can see why being on page #1 is essential.
You can gain first-page rankings in several ways and the option many business owners opt for is hiring an SEO agency who have experts in optimising websites for higher rankings. Their expertise is considerable, however, they do not work for nothing, and not every business is currently able to cover those fees, even if they know it would massively increase the traffic to and revenue from their website.
If you are in a similar position, it does not mean you cannot rank on page #1, it just means you have to do much of the SEO yourself. Some of it is straightforward, so if you want to get started, here are 10 SEO tips to improve your website’s rankings.