Social media is one of the most important advertising mediums for removalists and removalist businesses such as in the modern world. It allows a removals business to connect with potential clients, to offer special deals and to book jobs in an easy, streamlined manner.
However, it can be very hard to attract new followers to things like your Facebook and Instagram profiles. Removalist profiles are not something that people follow without a good reason to, which means that you have to give them that reason. Try and make your social media pages attractive and engaging by providing content that people can relate to.
Here are my top 3 ways for getting more people to follow your removalist social media pages:
- Post Relevant, Engaging Content
People use social media for a number of reasons. It lets them stay up to date with modern events, it provides a relaxing, humorous break from modern life and it helps them to discover new things that interest them.
As a removalist business owner, you need to try and create posts which people are going to be able to relate to and engage with. Use clever memes, share relevant news or web articles and above all, do your best to reply to comments and questions in a timely manner.
- Use Paid Advertising
Although not all social media platforms allow the same sort of advertising, a lot of them let you buy ‘paid likes’. This practice refers to the paid promotion of your business page with the sole goal of gaining more followers. It is particularly useful with Facebook and Instagram, but it can be used on some other platforms as well.
Start by creating an attractive ad that gives people a reason to like your page. Present your business as something unique that will bring value to people while they’re browsing their social media feed, otherwise they won’t have any reason to follow you.
- Make Sure You Include A ‘Follow’ Button On Your Website
Although a lot of your website traffic will come directly from your social media pages, it’s important to remember that some will come from other places. Encouraging people who visit your website before your social media profiles to follow you is essential, and it can result in a lot more followers. Think about doing the following things:
- Include links to your social media profiles within your blog posts and other content if possible.
- Add ‘follow us’ buttons to your website in obvious places.
- Encourage people to check out your social media accounts on your contact and about us pages.
Final Word
Getting more followers for your removalist business social media pages can be hard. However, there are a few simple things that you can do to get more people to follow you. Make sure that your content is relevant and engaging. Try paid advertising if you’ve got a decent marketing budget, and think about adding social media links to your website.