What is SEO?

SEO, short for Search Engine Optimisation, is the process of attracting traffic from the ‘editorial’, ‘natural’, ‘organic’ or ‘free’ results from search engines.

Recently developed into a marketing discipline, SEO focuses on how to create more visible non-paid search engine results. To drive (online) traffic, improve result rankings and increase the awareness in search engines both, creative and technical aspects are involved.

While in some cases, it matters how other websites are linked to you on the web. In some cases, SEO involves making sure that the structure of your site is such that the search engines are able to understand it.

Search engine optimisation is not merely creating websites that are understood by the search engines. They also have to make the website better for their users.

Search engines such as Bing, Google, and Yahoo currently drive the highest percentage of web traffic. And these are still the most popular method used by internet users to navigate, despite there being traffic directed from social media.

It does not matter whether your website provides, services, content, information, products or anything else. The unique characteristic of search engines is that they lead people who want what you’re offering to you. If they are unable to locate your site, or add the content you have to their database, no traffic is directed towards your website.

Search queries carry immense value for SEO oriented web developers. These are the words that internet users type into the search bar when they are looking for something.

It has been observed that this traffic on search engines can determine whether an organization’s online success will rise or take a nose dive.

A great rate of return can be seen upon investing on SEO when compared to various other promotions and marketing. No other marketing avenue provides the exposure, revenue and publicity that can be achieved by having targeted traffic online.

Despite the fact that search engines are smart, they do require some help. The reputable major engines are working constantly to advance their technology and be able to sift through the internet more meticulously, so they can provide better results to their users.

Their operations, however, are limited. On one hand, the right type of search engine optimisation can drive thousands of users to your website. On the other, abysmal SEO can bury your website even deeper into the latter pages of the search results that no one visits.

The internet is increasingly becoming competitive from the business point-of-view, and as of now  those firms having the ability of executing SEO perfectly have the competitive advantage.

Many people easily understand the basics of SEO, despite the complexity it is surrounded by. It is a marketing skill that can make a huge difference even when acquired in a small amount.

As this is the direction our world is headed in, education about search engine optimisation is vastly available and can make you and your business meet its business goals head on.

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