Lawyers throughout Australia and the world are having trouble finding clients in an increasingly competitive environment. Although different marketing efforts – like social media marketing – can be effective, it is very important for you to understand how to use them properly before you start.
If you try and start marketing your law firm on social media without understanding what you’re doing, you will find that you are wasting your time, that you don’t get a whole lot of results, and that you may even end up building a poor image for your company.
Start By Creating Social Media Profiles
The first thing that you need to do when it comes to marketing your law firm on social media is to build strong profiles or pages. Make sure that you have a presence on the most popular platforms – including Facebook, Twitter, and LinkedIn. Make sure that you are consistent with your branding between platforms, and make sure that they all link back to your website and to each other where possible.
Post Interesting Content
One of the things that makes social media such a great marketing medium for law firms is that is allows you to get your name out there and to gain exposure. When done right, social media marketing can give you an advantage over your competitors – something that every lawyer wants, right?