Choosing a name for your business is every bit as important as trying to ensure services to customers in the industry, and even more so! Since your business name is the identity of your service, it will be the name with which the market and customers will identify you. If the name is unrelated and seemingly irrelevant to the product or service you offer, then the customers will find it hard to remember, and your name will eventually be forgotten.
Remember, in an industry which is highly competitive, a name which is difficult to remember or relate to a service, is bad enough to drive away customer traffic of existing customers. This is why, if you don’t choose the right name for your business, you run a high risk of losing customers who have the potential to become loyal clients.
Do you want to know what your business name should be? Keep the following points in mind while deciding an appropriate name for your business. Read more on branding
Reinforce Key Elements of Business Value
Make sure that your potential customer doesn’t have to think twice, to understand what you have to offer. Ambiguity or vagueness in a name can prove catastrophic for the business. Make sure to have combinations of words which give the customer an idea of the value you offer.
Experts discourage the use of number strings and symbols displayed as a business name, as it might confuse the target market about your product or service portfolio.