Lawyers throughout Australia and the world are having trouble finding clients in an increasingly competitive environment. Although different marketing efforts – like social media marketing – can be effective, it is very important for you to understand how to use them properly before you start.
If you try and start marketing your law firm on social media without understanding what you’re doing, you will find that you are wasting your time, that you don’t get a whole lot of results, and that you may even end up building a poor image for your company.
Start By Creating Social Media Profiles
The first thing that you need to do when it comes to marketing your law firm on social media is to build strong profiles or pages. Make sure that you have a presence on the most popular platforms – including Facebook, Twitter, and LinkedIn. Make sure that you are consistent with your branding between platforms, and make sure that they all link back to your website and to each other where possible.
Post Interesting Content
One of the things that makes social media such a great marketing medium for law firms is that is allows you to get your name out there and to gain exposure. When done right, social media marketing can give you an advantage over your competitors – something that every lawyer wants, right?
The key to successful social media marketing is engaging your audience. The key to engaging your audience is to post interesting content which they can relate to and which is either funny or informative. On Facebook and Twitter, post memes which encourage post engagement and give you more exposure, share interesting law posts from other pages or people, and share news about you and your firm. On LinkedIn, focus on creating high-quality, original blog articles that people simply have to read.
Make sure that all of your social media content points back to your own domain where possible, encouraging people to visit your website.
Create A Social Media Strategy
It is also extremely important to have some sort of social media strategy. Just getting out there and posting random things when you feel like it might net results, but it won’t get you the best results possible. Instead, you need to create a strategy that includes things like:
- What you are going to post.
- When you are going to post it.
- Where you are going to post it and how.
A decent strategy is essential, and it is worth consulting a social media marketing expert to help you get started.
Paid Social Media Marketing
Paid social media marketing for law firms is also an option. It can help you gain exposure on platforms like Facebook and Twitter, and this can help grow the number of followers that you have. However, paid social media marketing is notoriously difficult, and should be left up to an expert.
Social media marketing is absolutely essential for any law firm that wants to be competitive in the modern world. It will help you gain exposure, will help make your name immediately recognisable, and should help you gain more customers.