When it comes to digital marketing, a crucial aspect for the imminent success of a website, business, or ecommerce store is the SEO strategy. Search Engine Optimization (SEO) is basically the actions and steps that improve the visibility of a web page or website in the search engine’s unpaid results. This is also known as organic or natural SEO.

SEO not only incorporates technical elements, but creative elements as well, that improve search engine ranking, boost traffic, and drive awareness. Let’s take a look at some of the ways SEO helps drive business success on the internet that can translate to real time growth!

Traffic Potential

When your websites, its pages, content, Meta data, and other elements are optimized for search engines like Google, Yahoo, and Bing, you will be awarded with a higher ranking. Depending on the keywords that are used, your website or web pages may make it to the first page of search engine results. As a result, your visibility increases, which increases the potential of traffic.

Let’s say that you recently posted a blog on ‘How to Start a YouTube Channel’. Now practically speaking, your goal is to get this post on the first page of search engine results. Provided that you use the right keywords, Meta data, and write a quality post, your post will be able to climb the search engine rankings ladder naturally.

Now when someone wants to start or know more about starting a YouTube channel, they will likely click on your link. If your content is relevant and interesting, then expect the post to be shared on social media networks, which is widely regarded as the most qualitative measure for success of a post. Over time, if you produce quality posts and optimize them for search engines, then your website can leverage on increased traffic and user activity, which open revenue earning opportunities through advertisements and affiliate marketing.

Social Media SEO

Yes, even social networks today allow users to optimize their profiles and posts to improve their organic ranking in the newsfeed. However, in social media marketing, keywords also include hashtags, which can be used in Facebook, Twitter, and Google+. Hence, a combination of keywords in social media can make your posts more visible in the newsfeed, and increase their rankings in the search results of Facebook, Twitter, and other social media networks.

Social Media SEO gives your business the opportunity to share content, products, services, polls, surveys, and more from your website. This further boosts website traffic and creates an integrated online presence that can help in getting more customers. For example, if you are running a flash sale, then sharing the link to the landing page on social networks can help drive more traffic to your website.

Search Engine Optimization is a fundamental aspect of online marketing, and goes hand in hand with content marketing, video marketing, email marketing, and affiliate marketing strategies. Provided that you have a strong SEO strategy, your blog, website, or ecommerce store can capitalize on the potential of the internet!

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