Digital marketing is a complex field that involves both paid and free marketing strategies. Internet advertising is probably the most common form of paid digital marketing, and it comes in many forms.
Some types of internet advertising are very simple and involve little to no technical understanding. However, others are much more complicated and require someone with a lot of experience or training to get the most out of them. Understanding the types of internet marketing that are out there is the first step on the road to a successful business: choosing the right advertising streams for your needs is the second step.
Why should you use internet advertising?
A huge percentage of the world’s population use the internet every day, and this number is increasing rapidly as more and more people gain access to the internet, especially in developing countries.
It therefore makes sense to use some sort of internet advertising to promote your business. If you don’t, you are probably missing out on a potentially huge market. You may find it hard to compete with similar businesses who do use internet marketing strategies, and may have trouble building a successful enterprise.
What kinds of internet advertising exist?
There are a number of different types of mainstream internet advertising methods, including:
Search engine marketing (SEM):
SEM involves the use of very targeted keywords and short ads, usually placed at the top of search engine results. These are designed to drive interested people to your website, and are very useful for selecting the right audience, especially when used with large search engines like Google.
Social media marketing (SMM):
Social media marketing involves the presentation of small ads to a very specific audience. SMM allows you to deliver your ads to the exact people you want to, and you can generally filter your audience based on things like age, gender, location, and even their interests.
Pay per click advertising (PPC):
PPC ads are extremely widespread across the web. They are located on almost every website, and are often the main revenue generator for website owners. With PPC advertising, you pay a set price every time someone clicks on your ad. Although this method isn’t as targeted as SEM or SMM, its effectiveness is often related to the ad company you use.
How can you start using web advertising?
If you don’t already use it, you need to seriously consider developing an internet advertising plan. The best way to get started is to go through video tutorials on YouTube, read informational articles from advertising companies (including Google and social media sites), and decide on the right form of web advertising for your needs. Good luck!