Author: USpaceNetwork

Legal Advice

Social Media Marketing For Law Firms

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Social Media Marketing

Family lawyers throughout Australia and the world are having trouble finding clients in an increasingly competitive environment. Although different marketing efforts – like social media marketing – can be effective, it is very important for you to understand how to use them properly before you start.

If you try and start marketing your law firm on social media without understanding what you’re doing, you will find that you are wasting your time, that you don’t get a whole lot of results, and that you may even end up building a poor image for your company.

Start By Creating Social Media Profiles

The first thing that you need to do when it comes to marketing your law firm on social media is to build strong profiles or pages. Make sure that you have a presence on the most popular platforms – including Facebook, Twitter, and LinkedIn. Make sure that you are consistent with your branding between platforms, and make sure that they all link back to your website and to each other where possible.

Post Interesting Content

One of the things that makes social media such a great marketing medium for law firms is that is allows you to get your name out there and to gain exposure. When done right, social media marketing can give you an advantage over your competitors – something that every lawyer wants, right?

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Legal Advice

Big Data and How It Affects Hiring

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Big Data Hiring

The hiring landscape is changing rapidly and corporate lawyers are feeling the impact. The environment is complicated and so are the tools that employers use to sift through mountains of resumes.  Time is short for most recruiting professionals and finding the best candidates has become increasingly competitive.  Often, it’s the first employer to find a candidate, and make an offer, that is able to recruit top talent.

So employers are rapidly turning to vast data stores and software to assist them in culling out the chaff and leaving only the desirable candidates behind.  Some refer to this as the “Big Data” movement.

What is driving the move to Big Data?  First, most candidate assessment tools are extremely old and outdated.  The software is based on decades-old assumptions and  processes and don’t take into account the way candidates want to find jobs and the way the modern workforce communicates and lives.

Additionally, the modern workplace has changed and the metrics we’ve typically used in the past to assess performance have changed.  Technology has changed what jobs demand, the work hours people choose, where they work from, etc.  Tradition tools aren’t equipped deal with these changes.

With recruitments, come dismissals. If you think you may have had an unfair dismissal, speak to your lawyer.

The workforce has changed as well.  Generations of workers have come and gone since recruiting tools were updated and the present generation operated on very different values, assumptions, and goals that workers in past eras.

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Finance Advice

What Types Of Super Funds Are Out There?

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Types Of Super Funds

When it comes to super, a lot of people don’t really know how their funds are being managed. Although most decent accountants can advise you on what you should be doing with your super, it is important to have a decent understanding of the Australian super system.

Although it is very difficult to access your super before you retire, you can choose how and where it is invested. If you have a substantial amount of super, then you should definitely consider looking into the types of super funds out there. Choosing one which suits your personal situation can cause your super account to grow substantially over time. Some of the more popular super fund options include:

My Super:

My super is a government run superannuation program designed to become the default fund for people working for new employers. It has relatively low fees when compared to most other types of funds, making it a good choice for people with low super balances. However, it only provides basic insurance cover and one investment plan.

Industry Super Funds:

Most industry super funds were developed by trade corporations or members of a specific industry to provide super investment services to workers in that industry. Most industry super funds work on a not for profit basis, which means that your fees are generally small. A lot of larger industry super funds are now open for public investment, and some people argue that they have higher returns than other types of fund. Note that investment options are usually limited to a few choices with industry funds.

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Legal Advice

How Lawyers Evaluate Contracts?

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Getting a lawyer’s insight before signing a contract is essential; whether it is a legal employment contract, a real estate contract, a license agreement, lease agreement, or mortgage. Many times, people overlook the basic details, and at times, even the contract and the country’s law contradict each other. To avoid problems like these, commercial lawyers can assist you in evaluating your contracts.

Following is how lawyers assess a document to make sure that the employer or any other contractor is not being extremely strict and putting your rights at stake, either during or after the employment.

Important Clauses
Before signing a contract, you need to make sure that it is stating all the important points and clauses that the employee discussed with you during the meeting; see this doc Australian Contract Law Reform. An effective contract highlights all the major details. For example, in some contracts, there is a mention of the time period it is applicable for and whether the contract is enforceable or not.

Additionally, when it comes to it, the document should mention clearly about exchanging certain items in place of others, as necessary. Formation of the contract cannot take place if the exchange is not valid or equal. This can also include a situation when the services that a person is providing are greater than their salary or at no salary at all. In this case, there is a lack of consideration, which makes it an illegal contract.

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Online Business

Everything You Need To Know About Internet Advertising

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Internet Advertising

Digital marketing is a complex field that involves both paid and free marketing strategies. Internet advertising is probably the most common form of paid digital marketing, and it comes in many forms.

Some types of internet advertising are very simple and involve little to no technical understanding. However, others are much more complicated and require someone with a lot of experience or training to get the most out of them. Understanding the types of internet marketing that are out there is the first step on the road to a successful business: choosing the right advertising streams for your needs is the second step.

Why should you use internet advertising?

A huge percentage of the world’s population use the internet every day, and this number is increasing rapidly as more and more people gain access to the internet, especially in developing countries.

It therefore makes sense to use some sort of internet advertising to promote your business. If you don’t, you are probably missing out on a potentially huge market. You may find it hard to compete with similar businesses who do use internet marketing strategies, and may have trouble building a successful enterprise.

What kinds of internet advertising exist?

With the help of experts, we found that there are a number of different types of mainstream internet advertising methods, including:

Search engine marketing (SEM):

Search Engine Marketing involves the use of very targeted keywords and short ads, usually placed at the top of search engine results. These are designed to drive interested people to your website, and are very useful for selecting the right audience, especially when used with large search engines like Google.

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Online Business

The Key Areas to Focus on in a Web Development Project

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Web-Design-Latest-Trends

Whether you are an amateur at web design and development, or someone who has been playing in the field for a long time, you’ll need a few pointers that are like a miniature checklist. This will help you focus on the key areas that need to be taken care of when you are developing a website. Some of them are pretty obvious, while the others are sometimes forgotten in the course of a typical web development program. Anyway, here are the nitty-gritty details of the important things that need to be attended to.

Browser compatibility – When you are developing a website for a client, it is important to make sure that the site is compatible with most of the commonly used browsers. Sites that are incompatible with popular browsers will only result in drastically low traffic for your client’s site, and that is not something you want on your hands.

The background templates –Pretty often, developers focus too much on the elements in the foreground and pay little attention to what runs behind it all. Having a user friendly background that is easy on the eyes seems like a small thing, but it contributes greatly to how popular the site gets with time. Obviously, people will not linger too long on a webpage that strains their eyes.

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Online Business

Two Major Web Design Mistakes To Avoid

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Web Design Mistakes

If you ask for web design advice from anyone who either has or has had a website they’ll tell you lots of things you should have on your site. Some of it will be correct but some advice will so wrong that if you follow it, you could harm your website and its usefulness permanently.

Here are two major web design errors that you must avoid completely when you design your website.

#1 Forgetting Why You Have A Website

There are literally thousands of business websites on the internet that seem to have no purpose whatsoever…don’t let yours become another one. It seems crazy that a business would pay a web designer to design them a website, only for that site to have no discernible reason to exist other than to showcase their skills built from web design tips.

When you sit down to plan the design of your website, the first question to answer is what goal or goals do you want the website to achieve for your business. If it’s a simple one-page sales letter or video, then the obvious purpose is sales.  Some single page sites might have the alternative goal of gaining email subscribers.

If branding is of paramount importance above all else, then branding should be prominent throughout the site. Your site might be a blog where you share information to build trust and eventually customers. A larger corporate site may have information on the company, with product ranges and services fully explained in order to generate leads.

Whether it is any of these or one of the many other reasons why you’d want your business to have a website online, when you come to design it, make sure that purpose is fully accommodated its design and structure.

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Online Business

Social Media Marketing – Marketing to a Brand New World

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Increased used of the internet, changes in consumer behavior, perceptions, brand preferences and lifestyles have all impacted the manner in which businesses used to operate. Nevertheless, internet marketing entails much more than just getting your website up and waiting for the world to beat a path to your door.

It becomes extremely hard for us to understand sometimes how our life has changed until we pause for a second and take a deep look at how different our life is from what it used to be ten or may be five years ago. Social media, in recent years, has impacted our lives more than anything else.

This global transformation that has taken place over the past few years because of advanced social media platforms such as Twitter and Facebook might have been unimaginable for most of us at the beginning of this decade.

With the dramatic evolution of the internet, traditional communication methods have largely been replaced by the latest communication techniques including social media networking and marketing. Social media in today’s world has revolutionized the way in which businesses promote their offerings to their customers.

It is an undeniable truth that a number of businesses in recent times venture into social media marketing with hopes of getting a good return of their investment. The expectation is that customers will be attracted in droves and that the benefits and revenue generation will be phenomenal. The immense power of social media can be used to communicate with millions of web surfers who search the internet every day to look for products and services to satisfy their needs.

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eCommerce

How to Decide on the Best eCommerce Platform?

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The multimillion-dollar eCommerce industry is growing by leaps and bounds in Australia. When it comes to making the online business, a success an online business owner needs to take many things into consideration. And one of the most important aspect of any online business store is picking the right eCommerce platform.

People starting an eCommerce business may feel overwhelmed by the different types of online platforms that seems to offer the same services. However, the platforms differ in terms both in terms of price and functionality. Some ecommerce sites do not require separate hosting, however you can hire a professional hosting company. Here we will take a look at the most popular eCommerce platforms that offer the best deal for online businesses.

Shopify

Shopify is a hosted eCommerce platform that does not require you to purchase a separate platform. The big upside of the eCommerce store is that the availability of add-on apps that greatly extend functionality of the online store. However, a downside of the eCommerce platform is that it offers limited ability to customize the interface.

Magento

Magento has been considered the best online platform for eCommerce sites. The online platform is used by major e-commerce companies due to greater flexibility in customizing the site. The only drawback of this platform is that creating and customizing the site requires hiring a professional website designer which adds to the cost of operating the store.

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Legal Advice

Important Legal Issues to Consider For Protection of Your Startup

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As an entrepreneur engaged in a startup, there are several issues that need to be resolved in the early days of establishing your company. Failing to do so may involve complicated legal issues where you will need an experienced criminal lawyer or corporate lawyer especially in terms of copyright and patents, where even partnerships especially, can go wrong.

One of the biggest real life examples of copyright litigation was faced by Mark Zuckerberg himself in the Zuckerberg vs. Winklevoss faceoff regarding the rights of Facebook. Though Zuckerberg himself walked away with the company, still the payoff to those who litigated against him including his partner, won a considerable amount of compensation.

However, not everyone can be lucky enough to own a company worth millions. With such factors in mind, it is imperative to take note of the legal aspects of a startup where every loose end should be tight enough to protect you from any chance that litigation lawyers will pursue you for copyright claims.

Here’s what you need to do:

 Make a clear-cut agreement with your partners

An initial co-founder agreement will ensure you do not face any copyright problems from disgruntled co-founders. A partnership can go wrong, it happens. This is why you need to be firm in the beginning. A co-founder agreement should contain the following clauses:

  • Percentage rights of individual members
  • Designations of members and extent of responsibility
  • The limitation of rights of a member resigning from the partnership
  • The rights of remaining partners to buy shares from a resigning member

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Legal Advice

Pros and Cons of Buying Off the Plan

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Buying Property

Property lawyers will tell you that buying property off the plan means you are putting down a deposit for a property that is not yet built. This happens most often when a property developer buys a big acreage of land that he intends to subdivide into smaller blocks and build homes on, then sell. To get the money for that, he advertises the plans, which allows prospective buyers to choose one of many blocks in an area they like.

There are pros and cons of buying off the plan that should be carefully considered before going ahead.

Pros

There are several advantages for this type of purchase.

  • You only have to pay a deposit to start with and no more until the home is built.
  • This allows you to put off getting a loan if the interest is high, but you think it might fall in the next few years.
  • It may allow you to save up more so you don’t have to get loan, or can get a smaller one, thus saving some costs.
  • You may get to have a say in which finishes are used for your home, since you are the buyer.
  • It can allow you plenty of time to sell your own home, or to become more stable financially.

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eCommerce

Key Features That Your Ecommerce Website Should Have

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You may have setup a complete ecommerce website for your online business in Australia, but are you sure it has everything you need for next year? Here are some must-have features that can help you improve the business by making things more efficient:

Firstly, maintain an innovative, fresh, and engaging online presence. This is not something you have to look at annually, but on a daily basis, because ecommerce is a very competitive market. In recent years, the Australian ecommerce industry has not only served as a significant tool for revenue growth, but has encouraged consumers to spend beyond their limits. In the next year, there is going be an increase in overseas and local retail purchases by an estimated amount of $25 billion. Therefore, if your website doesn’t appear engaging, others will make sure theirs does.

Another important requirement is to keep your ecommerce processes competitive. You must try to cover all likely aspects to make sure that your customers can access your products and services. For example, The Iconic Magazine is not just available in hard copies, but is available online as well, making it accessible for mobile users too.

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Branding

Why The Right Brand Design Is Important For Your Business?

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Brand-Design

Do you know the relative importance of your brand? Do you know why it is essential to have the right brand for your business? If you think that the connection between brand and business has just been exaggerated, then think again! The importance of a brand cannot be stressed enough based on what it can do to ensure the success of the business. Because your brand is the first image of your business!

Playing Show And Tell With Your Business Brand
Isn’t it every business’s dream to have their customers absolutely adore what they have to offer? Well, the question is how do you achieve it? By making your brand the face of the business, and telling and showing customers your products through your brand; of course.

To have a brand which is the face of your company, you need to make sure that it brings your values and business commitment to the fore. Statistics share that around 81% of the decision makers regard their business brands to be critically important in driving purchases.

This signifies that customers pay great importance to brand perception. If yours is a brand design developed by experts who have infused your business value into the design, then you will be able to drive sales in the market.

Remember. Brand design is not just a logo, shape or a set of colours. It is a set of values, memories, commitments, goals and expectations, which are given a pictorial representation.

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Finance Advice

Salary Sacrificing vs. Paying Down the Mortgage

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Salary Sacrifice

Many financial planners agree that salary sacrificing is an excellent way to save and avoid paying high levels of tax, at least on some of your income, but is it really better than paying down your mortgage?  Andep Financial planning advice usually offers many ways to save money and reduce your costs; but whether this is one of them will depend on your specific circumstances.

For instance, if you are in a very high tax bracket, it can certainly pay you to salary sacrifice, especially if having done that, your income is then in a lower tax bracket level.  But it is not always the best thing to do as far as making the most of your dollars goes. It absolutely depends on your individual circumstances, which is why it is best to consult with a financial advisor; one who works independently of any company such as a bank.

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Legal Advice

What You Need To Know About Commercial Leasing

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If you have found the best property for your commercial premises, then you must now be considering signing a lease for the property. But do you know what a commercial lease is, and are you familiar with the different clauses which outline the importance of the document?

According to commercial law experts, the clauses in the lease highlight the rights and obligations of both the tenant and the landlord, and any discrepancy and negligence can result in breach of contract by either one of the two parties.

Your Commercial Lease – What Is It?
It is very important for you to recognize the importance of a commercial lease, as it is a legally binding contract. It is essential for both the tenant and the landlord to understand the different terms and conditions given in the contract before signing up the contract.

It is also important that both the parties recognize their obligations and rights, so that all disputes can be avoided, or easily handled if any should arise. Since most lease clauses are quite complicated, it is important to seek the help of an expert who can advise you on the matter.

You need expert legal help, before you,

  • Occupy any leased property
  • Pay any deposit or any other form of monies
  • Make commitment to take, lease or buy on any work which might affect your lease obligations
  • Sign a lease contract

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Legal Advice

The Importance of Business Contracts

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Business-Contracts

If you own a business you will have to sign a lot of contracts. There are many different types of business contracts and commercial lawyers are needed to ensure you are not signing something that will adversely affect your business or your ability to run it.  People agree to contracts in all their daily buying without even realising it. Such contracts are not signed, but include a clause that by doing business with the company you agree to the terms of the contract.

This can be as simple as setting up a bank account or buying a book online. It is in place when you purchase groceries or go to the doctor or dentist.  Most people don’t even read these contracts and it doesn’t really matter most of the time. It simply protects the business in some way.

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Online Business

4 Reasons Why Web Design Is Important For Your Business

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Web-Design

Web design is certainly a magic wand. All you need to do is wave it and your desired results are right in front of you. With the increased use of online media and ecommerce businesses, the concept of web design is gaining popularity and familiarity in the business world.

Not only people have begun paying attention to website’s designs but they have equally adhered to take steps in making the website more functional and effective. As Paul Cookson, a famous entertainer and author, has said:

“Great web design without functionality is like a sports car with no engine”.

The website design has a direct impact on moods, decisions and actions of your readers. With an effective web design, you can drive a lot of consistent traffic to your site. Not just this, there are many more advantages of web design for your business; four of them are discussed below in detail.

1. Increased Number of Visitors
A web design with effective and impressive features will ultimately attract visitors. If you’ve more symbols and figures rather than content on your site, people will instantly get your message without reading long paragraphs. Having their questions answered, they’ll prefer your website the next time they’re in search of anything related to your business. This will guarantee you consistent visitors.

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Legal Advice

Facts About Estate Planning

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Estate-Planning

If you have assets then you will need to plan for their distribution after you die. Having a consultation with a family lawyer will ensure that your estate planning is done correctly so it is legal and no one can step in to challenge or change it. You have a right to leave your assets to whomever you want, but the law says you have a duty to your family to support and maintain them, so they should not be left out.

That said, you can still leave gifts to charities and people who are not related by blood, at your discretion.

Step children cannot Contest a Will, but other family members may. If you leave out some family members but not others, those who are not included can challenge the Will. Even if people are included, they can still challenge the Will if they think they should have been left more. These are the people who can challenge your Will.

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Online Business

Top 3 Ways To Get More People Following Your Business Pages

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Business Pages

Social media is one of the most important advertising mediums for removalists and removalist businesses such as in the modern world. It allows a removals business to connect with potential clients, to offer special deals and to book jobs in an easy, streamlined manner.

However, it can be very hard to attract new followers to things like your Facebook and Instagram profiles. Removalist profiles are not something that people follow without a good reason to, which means that you have to give them that reason. Try and make your social media pages attractive and engaging by providing content that people can relate to.

Here are my top 3 ways for getting more people to follow your removalist social media pages:

  1. Post Relevant, Engaging Content

People use social media for a number of reasons. It lets them stay up to date with modern events, it provides a relaxing, humorous break from modern life and it helps them to discover new things that interest them.

As a removalist business owner, you need to try and create posts which people are going to be able to relate to and engage with. Use clever memes, share relevant news or web articles and above all, do your best to reply to comments and questions in a timely manner.

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Legal Advice

How is Commercial Property Rent Calculated?

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If you are looking to lease a property for commercial reasons, it is wise to consult with your lawyers & solicitors well before you sign anything. They can ensure that the lease is drawn up properly so that you know exactly what you will have to pay. And they can add clauses to protect you from many potential problems. So how exactly is rent for a commercial property calculated? Several things are taken into consideration.

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Online Business

The Tool Of Converting Curious Consumers Into Paying Customers

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uspacenetwork.com the-tool-of-converting-curious-consumers-into-paying-customers

Any business means purely for selling and getting profit via that. This is the basic need and is a must for any business. The question arises that how to attain this. Oxygen Marketing say that there are various necessities to do that. Here are few to help you in getting customers and changing them into final profit.

Step 1: Create website
Nowadays the Internet is a promising medium to let people know about your business. For getting best out of your business, it is the necessity to have a business website. It is better to get it done by professionals. They know best how to create a top-notch website to attract customers. It is a must to have for any business.

Step 2: Awareness
First most is that you should be able to reach customers and this can be done by various means. As soon as you can do that then only you can plan for something else. SEO is quite significant and helpful in this. Once you understand how to be at the top of SEO list which is free of cost, then other steps will become trouble-free.

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Starting a Business

How To Keep Customers Satisfied And Get Good Reviews From Them?

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online-reputation

Customer satisfaction is the key to the success of any business. When customers are not happy with the brand, they not only leave the brand, but they also spread a bad word for it, which ends up ruining its online reputation. Therefore, every business that wants to be successful needs to keep its customers satisfied. Happy customers talk well about the brand and spread a good word about it amongst others.

Below are a few tips that businesses can use to keep their customers satisfied and get good reviews from them.

Keep Customers Satisfied

Respond to Customer Queries
Customers don’t hate anything more than a brand that doesn’t care about their opinion and queries. Even if the product was not satisfactory, they will not get turned off by it as much as they will feel bad about the brand not caring about them. Therefore, if a business wants to keep their customers happy, they should reply to every customer query. By answering their questions, businesses will be able to improve their image and make customers feel valued.

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Legal Advice

Top 5 Legal Issues in Social Media

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The present age is the age of social media, where all small and big businesses are run through the use of social media.

Is your business protected against potential legal complications you could face while promoting your products and services through social media? Are your employees aware of these issues ways to steer clear of infringing upon laws? It’s high time you were aware of the top five legal issues in social media.

Many people operate their businesses solely through the internet, using social media platforms such as Facebook, Twitter, YouTube, etc., as their primary medium of communication. While effective, this approach does come with its own set of risks. The gains it nets are proportionate to the legal issues your business might be exposed to if not taken care of properly on time.

1.     Revealing Confidential Information

The most common yet the most dangerous legal issue with regard to social media, is the disclosure of confidential information. Often times, the secrets of your business or some valuable information regarding shares and policies may be leaked out by the employee or any other party with information.

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Legal Advice

Common Legal Mistakes Made By Small Businesses

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Obstructions and hurdles in business is one thing. But, failure in business due to small legal mistakes and failing to get the correct legal advice is sheer foolishness.

Whether large scale or small, a business is a business and needs to be operated as such. You have invested a lot of your money and time into strengthening it. And once it is established, you reap long-term benefits out of it. The point is, not all small scale businesses reach their desired positions in the corporate environment. Faced by lots of hardships, your efforts to establish a small scale business mostly end in vain due to lack of attention to detail and responsibility on your part.

Small businesses can turn profits faster than large scale ones. But because you think of it as just a small business, you tend to avoid important legal formalities and ultimately lose your business.

Here are some of the most common legal mistakes committed by small businessmen.

Not Entering Into a Proper Legal Contract with an External Party

Many small businesses enter into agreements without having advice from lawyers, any legal stamps or signatures by other party. People think that signing a formal contract is just a waste of resources. However, whether internal or external, a legally binding contract is very important. You may ignore the need for legal stamps in internal contracts, but when signing a paper with an external party, legalities must be invoked.

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Branding

What Mistakes You Should Avoid When Naming Your Business

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Company Branding

Naming your business is the moment where all your motivation and excitement reaches its absolute pinnacle. You start with a hazy idea for a business which gradually grows into a more detailed and comprehensive design and you then determine how you will manage different operations and management functions. Once you start work on your business plan, you start thinking about the best name for your brainchild. What group of alphabets will sum up all your services and values in a perfect way?

It is hard to choose a name for a business as it becomes the identity of your enterprise. A name which is difficult to relate to or remember can be a disaster, while the right name can be the perfect brand you had always wanted. So how do you make the right choice? By avoiding any major mistakes while choosing a name for your start-up!

Make sure that you don’t make any of the following mistakes while choosing your business name.

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Legal Advice

Legal Challenges and Hurdles In the Way of Small Businesses

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Survival of the fittest is what we are expected to focus on, in today’s fast moving Australian business community. Having a business and running it successfully combines different ingredients together. Therefore, a small business has to face many challenges and overcome innumerous hurdles on a daily basis. There is a never ending list that should be taken into account while talking about challenges and hurdles, but legal issues also take top priority. Few of the major legal problems associated with small businesses are listed below.

Choosing the Right Legal Structure

Not only do you have to make a choice of what exactly you are offering to the people, but also, it is immensely significant to choose the right legal structure. This decision can either make or break you in the anticipated difficult times of your business. This also directly affects your personal liability, amount of taxes your business will have to pay, and the entire future development of your business and its legal implications.

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Legal Advice

Ways to Avoid Any Business Legal Issues

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If you have put in a lot of thought, time and money in trying to set up your new business startup in Australia, then it makes sense to do your homework and avoid making any legal errors which can pour all your efforts down the drain!

Remember, a legal blunder will not only create a mountain of paperwork for you, it can also lead to case hearings and even penalties, subjected by the authorities. You might also end up damaging the company reputation, driving away customers at a time, when you need them the most. So, what is the best strategy to deal with this problem? The foolproof way to avoid any chance of a case hearing or getting penalized for a legal violation is to make sure that you go by the book and don’t leave out any legal responsibility at all.

Prepare to set up a business which conforms to all legal liabilities and thus, avoid any legal issues in the future. This simple strategy will take some effort as you make sure that all your legal obligations are met.

Following are some important points to keep in mind, which will help you avoid fines and penalties;

Register Your Business and Avoid All Trademark Infringements
When you choose a name for your company, make sure that it is not registered by any other enterprise. Get your company name registered after making sure that it is available for use, and you are not getting involved in the act of trademark infringement.

Once your name is registered, get trademark protection for yourself.

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Branding

Great Logo Design Tips for a Business Startup

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As a startup, you will likely consider whether you want to spend valuable resources and time on a logo design. A logo may cost as little as $5 to even hundreds of thousands of dollars to create a unique brand appeal. The essential goal of a logo is after all, to create a perception around the business, which is why creating a good logo in the beginning, is a good foundation for branding prospects.

When it comes to logo design, you have a wide range of options to getting it done as there are freelancers and creative design agencies that readily provide this service. However, if you want to incorporate your element into the logo, then follow these tips for a great logo design that becomes the foundation of your brand!

Focus on Simplicity

Simplicity doesn’t necessarily have to mean a stagnant logo that looks elegant, but nothing more than that. A simplistic logo could have some moving pieces, like the old Apple logo with the rainbow colours. To create a simplistic logo, focus on the colours and what emotions they are associated with. If your brand wants to focus on elegance, then grayscale and solid colours are good to work with.

On the other hand, if your brand wants to create a powerful and authoritative image, then dark red, green, yellow, and gold can work to perfection. In any case, make sure that your logo is simple and easy on the eyes as doing so will make it easy for people to remember it for a long time.

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Legal Advice

Are debt collectors crossing their limits?

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Dealing with bankruptcy is a stressful process, and with debt collectors nagging you again and again, it becomes even more nerve-racking and traumatic. Fair Debt Collection Practices Act (FDCPA) was passed in order to keep the debt collectors at bay, and guard you from the unnecessary harassment. If you are being bullied by debt collectors then it’s high time you make use of your rights.

Covered Debts
Debtors can opt for Fair Debt Collection Practices Act if they owe; household, family, and personal debts. It also includes debt on personal credit card, mortgage, medical receipt, and car loan.  Debts that were acquired to accomplish a business are not a part of this act.

An individual can also limit the payments applicability to a specific debt when the collector tries to gather more than a single debt. The collector will then apply your debt payments to your selected debt. Similarly, if a debtor thinks they do not owe a particular debt, the collector cannot impose the payment to it.

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Legal Advice

How to Handle Business Trademark Issues

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If you are planning to set up a new business in Australia, there are a hundred and one things you will need to sort out before you can inaugurate the business. One of the most important things in this long list is a business trademark.

The name, brand, and logo of your business all need to be trademarked if you want your business to have its own identity in the industry and with the customers. If you don’t apply for a trademark, then there is a high chance that another business might use your logo or name and launch their own company, without any legal ramifications whatsoever. They could easily get a trademark and you might be charged for trademark infringement all because they registered it before you did.

Such are the technicalities of trademark registration. If someone uses your business identity and you didn’t bother to go to the trouble of getting it registered, you could be losing loyal customers who would unsuspectingly opt for your competitor’s services with the same name as you! And to rub salt into the wounds, you can’t file for trademark infringement since you didn’t have the brand and logo registered in the first place.

The only way to make it a win-win situation and ensure that your customers are not swindled away by anyone else is to register for a logo and business brand. Think it’s difficult? There are indeed a number of procedures involved and you can get answers to your questions below,

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